What is seo

SEO (Search Engine Optimization) is an acronym for search engine optimization, which means to make the basic elements of the website suitable for the search engine’s search principles and more user-friendly by using reasonable means that are easy to index by the search engine, thus making it easier to be included and prioritized by the search engine.

A search engine friendly website should facilitate the search engine to retrieve information, and the returned retrieval information should make users look attractive, so as to achieve the purpose of search engine marketing.

In order to explain what a website is search engine friendly, we might as well look at the characteristics of a website that is not search engine friendly: · Rich Media forms such as pictures or Flash are widely used in the web page, and there is no text information that can be retrieved· The page has no title, or the title does not contain valid keywords· There are few effective keywords in the body of the page· The website navigation system makes the search engine “unable to understand”· A large number of dynamic web pages make search engines unable to retrieve· Links not provided by other websites that have been included by search engines· The website is full of a lot of junk information that deceives the search engine, such as “transition page”, “bridge page”, and text with the same color as the background color· The website contains many wrong links.

SEO is also the abbreviation of Search Engine Optimizer in English, which means Search Engine Optimizer in Chinese.

These people use tools or other means to make the target website conform to the search engine rules, so as to obtain the highest search engine ranking.

SEO is a guiding ideology of search engine marketing, not just for the ranking of search engines.

SEO work should run through every detail of the whole process of website planning, construction and maintenance. It is worthwhile for each participant in website design, development and promotion to understand the significance of their responsibilities for SEO effect.

SEO is also a very important propaganda skill, not for simple engine optimization, but also can be used in B2C sales, such as JD Mall, Taobao, Pat, Yes, or popular news dissemination, such as our popular soy sauce, hide cat, Brother Sharp, which all contain the figure of SEO. Interested friends can learn from the following content.

Off-site SEO Off-site SEO can also be said to be a search engine technology that is divorced from the site. The naming comes from the influence of external sites on the ranking of websites in search engines. These external factors are beyond the control of websites.

The most useful and powerful external site factor is reverse link, which is what we call external link.

There is no doubt that external links play an important role for a site to be included in the search engine results page.

So how to produce high-quality backlinks

1. The best way to generate high-quality external links from high-quality content is to write high-quality content. Your article can make readers have the desire to read and reprint the article.

2. Partners, professional exchanges and partners recommend links to each other.

Link with industry websites and relevant websites.

3. The classified directory submits the website to DMOZ directory, yahoo directory, ODP directory, and some professional directory websites.

4. Social bookmarks add websites to Baidu Search, Yahoo Collection, Google Bookmarks, QQ Bookmarks and other important factors of SEO optimization in social bookmarking sites: There is a lot of knowledge in selecting domain names, and the important point is to try to select domain names that include keywords.

Second, check whether the domain name has been registered before.

If there are high quality sites that do backlinks with it before, you will benefit; However, it is also possible that backlinks are made by sites with poor quality, and you may be unfriendly by search engines for a period of time.

Keyword setting to add new keywords to your article will help the search engine’s “spider” crawling article index, thus increasing the quality of the website.

But don’t pile up too many keywords. You should consider “what keywords people will search for when they find this article in the search engine”.

These keywords need to be mentioned frequently in your article. The following methods can be followed: keywords should appear in the page title tag; Include keywords in the link text of exported links on the web page; Show keywords in bold (try to do it at least once); Mention the keyword in the tag (there have been debates about how to use the head tag, but all agree that the h1 tag has a better effect than h2, h3, h4, and of course, some pages that do not use the head tag also have a high PR value); The image ALT tag can put keywords; The whole article should include keywords, but it is better to put them in the first sentence of the first paragraph; Put keywords in meta tags. It is recommended that the keyword density should be between 5-20%.

Site design search engines prefer friendly web structure, error-free code and clear navigation sites.

Make sure your pages are effective and visible in mainstream browsers.

Search engines don’t like too many Flash, i frames and java script scripts, so keeping the site clean and tidy will also help search engines “spiders” crawl to your website index faster and more accurately.

The internal link search engine of the site works by capturing web information through the “spider” program, tracking the content you write, searching for the web page through the link address of the web page, and extracting the hyperlink address.

Many SEO experts recommend that websites provide website maps, and it is better to have one or two in-depth links between each page on the website.

The first step for the website is to ensure that the navigation includes the directory page, and also ensure that each sub-page has links back to the main page and other important pages.

The more frequently the website is updated regularly, the more frequently the search engine spiders crawl.

This means that new articles on the website can appear in the index within days or even hours, without waiting for weeks.

This is the best way to benefit the website.

Exporting links Exporting links will improve the ranking of websites in search engines. It is useful for readers to link to other relevant websites in the article. There are also some anecdotal evidence to support this theory.

Too many exported links will affect your website and should be “moderate is the key”.

The topic of each article The more compact the topic of a page, the better the ranking of search engines.

Sometimes I find that you have written a long article covering some different topics, and their relevance is not high, so the ranking on the search engine is not good.

If you care about the ranking of search engines, it is better to divide such articles into several articles with closer topics.

The simplest way is to select keywords, write articles around keywords, focus on the content, and do not write too wide.

Writing articles of appropriate length that are too short can not get a high ranking. Generally, each article should be controlled to have at least 300 words.

On the other hand, don’t make the article seem too long, because it will not help you to maintain the density of keywords, and the article also lacks compactness.

Research shows that long articles will sharply reduce the number of readers, who choose to close the article at the first glance.

Avoid duplicate content. The search engine has seriously warned about the same content of multiple pages in its guide.

Whether these pages are owned by you or others.

Because a series of junk sites are constantly copying web content (also stealing other people’s web content).

There are some arguments about what kind of content should be copied. In fact, it depends on whether these contents are available for your website.

The number of directories When I have too many directories, I will get into trouble myself.

I think the level of big sites is higher than that of small sites. Of course, some small sites also have high levels, which is not the standard.

The more directories, the more comprehensive the search engine will search.

If you have too many pages, you need to organize them to facilitate search engine crawling.

Submit it to the search engine. If you have done what all SEOs in the site should do, the website has not yet appeared in the search engine.

That is because the search engine has not yet started to include, and each search engine allows users to submit sites that are not included. This project generally needs to wait 3-5 days.

SEO is to optimize the overall structure, site layout, keyword distribution and density of the website based on the technology and experience gained through long-term exploration and observation, and the rules of the website admission by the search engine, so that the website is friendly to the search engine, so as to optimize the search engine and achieve the effect of improving the ranking of the website.

Because the ranking rules and algorithms of search engines are constantly changing, and these rules and algorithms are trade secrets, it is impossible to achieve the effect of ensuring a certain ranking.

Seo=inclusion of more pages+friendly arrangement of page text+conversion rate SEO can be divided into white hat SEO and black hat SEO. White hat SEO is a normal and reasonable operation, and black hat SEO is a cheating method. Here are some common cheating methods. I hope you don’t use doorway pages to automatically generate a large number of pages containing keywords with software, and then automatically turn from these pages to the home page.

The purpose is to hope that these bridge pages targeted at different keywords will get a good ranking in the search engine.

When users click the search results, they will automatically go to the home page.

Sometimes it is to put a link to the home page on the bridge page instead of automatically turning.

In most cases, these bridge pages are generated by software.

As you can imagine, the generated text is disorderly and illogical.

If it is an article written by people that really contains keywords, it is not a bridge page.

Keyword stacking: A large number of keywords are stacked in the web page, hoping to improve the density of keywords and the relevance of the web page for keywords.

Keyword stacking can be found in many places, such as in the article itself that users can see, as well as in the title website title, keyword tag keywords, and description tag description.

With the improvement of search engine algorithm, keyword density is no longer an important factor.

Hidden text is the text that contains keywords in the HTML file of the web page, but these words cannot be seen by the user, and can only be seen by the search engine.

There can be several forms, such as ultra-small text, text with the same color as the background, text placed in the comment label, text placed in the table input label, text placed on the invisible layer through the style sheet, and so on.

Its purpose is also to improve the relevance of the web page.

Sometimes, some people still put some keywords that are not related to the content of the website, but are very popular. I hope that the website can get good rankings and traffic under these popular keywords.

Hidden link Hidden link is similar to hidden text, but the difference is to put keywords in the link, which is also invisible to users.

Some pages of hidden pages use programs or scripts to detect whether they are accessing search engines or ordinary users.

If it is a search engine, the page will return the optimized version of the page.

If the visitor is an ordinary person, another version is returned.

This cheating mode is usually undetectable by users.

Because once your browser looks at this page, whether on the page or in the HTML source file, you will get a different version from the one seen by the search engine.

The detection method is to take a look at the snapshot of this webpage.

Fine text Many people who do search engine optimization understand that hidden text may be punished, so they expose the hidden text in fine font.

Subtle words even use tiny fonts to write sentences with keywords in inconspicuous places on the web page.

Generally, these words are placed at the top or bottom of the page.

Although the color of these words is not the same as that of the background as the hidden text, they often appear in very similar colors.

In the eyes of search engines, declarative words such as “copyright” are generally displayed in minifont.

These fine words are generally ignored by viewers, but the sentences they compose may be misused.

[Edit this paragraph] Link popularity of relevant professional terms.

Its role in search engine ranking has been widely recognized and valued.

In fact, even if you do not submit your site on Google, but link to other websites, Google may also include your website.

Search engines may also determine your website ranking based on your link breadth.

Internal Links Internal links between internal pages of this website.

External Links: The external links of this website generally refer to the links from other websites to this website.

Backward Links or Incoming/Inbound Links: The meaning is similar to “external links”, referring to links from other websites to this website.

Outgoing/Outbound Links: refers to links from this website to other websites.

PageRank (PR for short) PageRank is a tool used by Google to measure the importance of a page. The measurement range is from 1 to 10, indicating the importance of a page.

The PageRank value of a page can be obtained at any time in the Google toolbar.

Search Engine Optimization (SEO): Search Engine Positioning: Search Engine Ranking: External files External file storage: Put javascript files and css files in js and css external files respectively.

The advantage of this is to put the important page content on the top of the page and reduce the file size at the same time.

It is conducive to the search engine to quickly and accurately capture the important content of the page.

Keyword Density: ROBOTS search robot: Affiliate Marketing affiliate network marketing (some call membership marketing, website alliance, etc.): affiliate network marketing refers to an advertising system where website A places advertising buttons for website B, and then obtains commission from the sales brought to website B.

Some advertisers obtain market information in this way rather than cash sales.

This method is widely used by new websites with relatively tight marketing costs.

Cost-Per-Click (hereinafter referred to as CPC) pays by the number of clicks: the affiliate network marketing management system records the number of times each guest clicks on the text or image link (or email link) to the merchant’s website on the affiliate member website, and the merchant (Merchant) pays the advertising fee according to the amount of each click.

Cost-Per-Lead (CPL for short) or Cost-Per-Acquisition (CPA for short) pay according to the number of guides or: after the visitor enters the merchant website through the link of the affiliate member, if he fills in and submits a form, the management system will generate a lead record corresponding to the affiliate member, and the merchant will pay the member according to the number of guide records.

Cost-Per-Sell (CPS for short) pays by sales: merchants pay associate members only after the actual purchase behavior (mostly online payment) of the customers introduced by the link of the associate members on the merchant website, and generally set a commission ratio (ranging from 10% to 50% of the sales).

Pay For Performance: The pay-for-effect marketing method of affiliate marketing is relatively acceptable to both merchants and affiliate members.

As the automation process of the website is becoming more and more perfect, the online payment system is becoming more and more mature, and more and more affiliated online marketing systems adopt the method of paying by sales.

Because this method is a zero-risk advertising distribution method for businesses, businesses are also willing to set a higher commission ratio, which makes this marketing system more and more adopted.

Open Directory Project (ODP for short) directory index: Full Text Search Engine full-text search engine: Search Index/Directory directory index search engine: META Search Engine meta search engine: Spider commonly known as “spider”: indexer search program: Free For All Links (FFA for short) free link list: Stop Words/Filter Words stop words/filter words: both have the same meaning, They refer to some words that are too common to have any retrieval value. Search engines generally filter out these words when they encounter them.

Therefore, in order to save space, we should try to avoid using such words, especially where there are strict restrictions on the number of words.

Spam: The general name of search engine spam technology Frame Sets framework structure: Some search engines (such as FAST) do not support framework structure, and their “spider” programs cannot read such pages.

Image Maps image block: When the “spider” program encounters this structure, it often feels at a loss.

Therefore, try not to set the Image Map link.

Dynamic pages: pages made by connecting programs and databases, with any address“

”Web pages marked with “&” (and other similar symbols) will block the “spider” program out of the door.

Invisible/hidden text Hides text content: It is intended to improve the keyword relevance score through pages containing a large number of keywords without affecting the beauty of the website, so as to achieve the goal of improving the ranking of search engines.

Invisible/hidden links: It is intended to improve the ranking of search engines by adding invisible links to the target optimization page on other pages without affecting the beauty of the website.

Misleading Words misleading keywords: use misleading keywords irrelevant to the page to attract visitors who query the topic to visit the website.

This practice has seriously affected the relevance and objectivity of the results provided by search engines, and is abhorred by search engines.

Repeated Words repetitive keywords: This cheating technology is also known as “Keyword Stuffing”. It uses search engines to pay high attention to keywords appearing in the body and title of the page to carry out unreasonable (excessive) repetition of keywords.

Other similar approaches include stacking keywords in HTML meta tags or using multiple keyword meta tags to improve the relevance of keywords.

This technology is easily detected by search engines and punished accordingly.

Keyword Stuffing keyword stacking: Cloaked Page: hide the real website content from the actual visitors or any party of the search engine to provide the search engine with untrue search engine-friendly content to improve the ranking.

Deceptive redirects: Refers to redirecting the first page (landing page) visited by the user to a page with completely different content.

Shadow Domain ghost domain: This is the most common deceptive redirection technology. Through deceptive redirection, users can access another website or page.

Meta Refresh ID: Doorway Page: also called “Bridge/Portal/Jump/Entry Page”.

It is a page specially made for some keywords, designed for search engines, and designed to improve the ranking of specific keywords in search engines. It is a domain name rich in target keywords, and redirected to a real website of another domain name.

Spiders of search engines often ignore the retrieval of pages that are automatically redirected to other pages.

Mirror Sites: By copying the content of a website or webpage and assigning it to different domain names and servers, the search engine is deceived into indexing the same site or page multiple times.

Most search engines now provide appropriate filtering systems that can detect image sites. Once image sites are found, the source site and image site will be deleted from the index database.

Link Spamming cheating link/malicious link: link farms link factory: Bulk Link Exchange Programs bulk link exchange program: Cross Link cross link: Doorway Domain portal domain: a domain name rich in target keywords designed to improve the ranking of specific keywords in the search engine, and then redirected to the home page of other domain names.

Because search engines generally ignore the retrieval of pages automatically redirected to other pages, this technology is not recommended.

After several years of SEO, when you think about the work you do every day, you will often be confused. What is SEO? SEO blogs and forums have a lot of skills and experience to share, but in fact, these skills are not unique to SEO, or there is nothing really called SEO.

We can see more clearly from the general steps of SEO.

Keyword analysis is actually market survey and industry competitor survey.

Don’t you have to do user demand survey and competitor survey for any business? But the tools are different. The keyword analysis of SEO depends on the number of keyword searches and the number of competitive pages returned.

Unless you are a genius, or have VC investment and spend other people’s money on your own business, you have to do research first, regardless of what you do.

Website structure optimization! A reasonable and clear internal structure, which is conducive to search engine capture and user browsing, is actually a technical problem.

Tell the technician that the search engine must crawl the website page. What is not conducive to crawling, the technician will naturally do it according to the specification. He doesn’t even need to know the word SEO.

Page optimization is also the most basic requirement for writing composition.

It is impossible for you to call all the compositions written from the first day to the sixth day “my composition”. You have to divide them into different topics, such as “my father”, “traveling in Xiangshan”, “reading Hongyan” and so on.

The same is true for the title tag of the optimized page.

Other keyword optimization that should be done on the page is completely the same as the basic requirements of writing a composition. It is enough to learn Chinese well in middle school.

External link construction should be a by-product of the company department and the market department.

I don’t know if you pay attention to what Xiao Peng said in the interview. The links of big companies are given by users themselves. They don’t do any external link construction at all. Few exchange links are called business expansion. It is estimated that this matter is not under the management of SEO department.

When do you see Microsoft and Coca-Cola building external links? Even pure online brand wikis don’t do this.

Real companies don’t do outside chain. Only small people like us can do this.

A few years before the emergence of SEO, traffic analysis is a necessary thing to operate websites.

So look around and you will find that you don’t know what SEO is.

Most of what we do is common sense.

Of course, the good news is that common sense is often beyond the reach of ordinary people, so there will be the so-called SEO and SEO industry, and it will be prosperous for at least ten or twenty years.