How to optimize website SEO

For large websites, such as Zhongguancun Online, because of the large number of such projects, the PR of the website itself is 7, and the traffic is also large, it is very important to have a good SEO strategy for such websites. I summarized the following six essence, which are called the Six Veins Sword of large SEO projects: 1. Keyword analysis.

Keyword analysis is a subject that all SEOs must master. Although large websites have huge amounts of data, every page needs keyword analysis. In addition to SEO, planning and editing also need to have certain keyword analysis capabilities.

Let’s take a look at the basic principles of keyword analysis: 1. Survey users’ search habits: This is an important aspect. Only by understanding users’ search habits can we understand their search needs and what they like to search for? What search engine is used? Wait 2. Keywords should not be too broad: too broad keywords can lead to fierce competition, consume a lot of time but may not necessarily achieve the desired results, and may reduce the relevance of keywords.

3. Keywords should not be too cold: Think about it, is it still worth optimizing without keywords searched by users? 4. Keywords should maintain a high degree of correlation with page content: this is beneficial for both optimization and users.

Let’s take a look at the steps of keyword selection: 1. Determine the core keywords: which word or two words should we consider to best describe the content of the webpage? Which word does the user search for the most? 2. Extension of the definition of core keywords: such as aliases for core keywords, combinations second only to core keywords, and assistance for core keywords.

3. Simulate user thinking and design keywords: Assuming myself as a user, what keywords will I search for? 4. Research competitors’ keywords: Analyze the websites of competitors who have an advantage in ranking, and what keywords are they using? 2、 Page search engine friendly design 1. Firstly, let’s take a look at search engine friendly UI design: it mainly aims to achieve clear navigation and the use of flash and images. Generally speaking, navigation and parts with keywords are not suitable for using flash and images, as most search engines cannot capture the text in flash and images.

2. Then there is the search engine friendliness of the front-end code, which includes the following points: a. Simplicity of the code: Search engines prefer concise HTML code, which is more conducive to analysis.

b. Important information at the top: Refers to information with keywords and frequently updated information that should appear at the top of the HTML as much as possible.

c. Filtering interference information: The pages of large websites are generally complex, with a variety of advertisements, collaborations, exchange content, and other irrelevant information. We should choose to filter out this part of information using code that is not recognized by search engines such as JavaScript and I.

d. Basic SEO of Code: This is the basic SEO work to avoid HTML errors and semantic tags.

3、 Link strategy: divided into two parts: internal chain strategy and external chain strategy. Internal chain strategy: 1. The massive data of large websites makes the advantages of internal chain far greater than that of external chain.

The number of external links may be tens of thousands or even hundreds of thousands, but large websites have massive web content of millions or even billions. If these massive web pages are used for the construction of internal links, the advantages are very obvious.

2. Exporting links between web pages within a website is an easy task.

3. Improving the crawling index efficiency of search engines on websites, enhancing indexing, and also facilitating the transmission of PR.

4. Concentrate on the topic, giving the keywords of that topic a ranking advantage in search engines.

In the construction of internal links, we should follow the following principles: 1. Control the number of internal links in the article: The number of links interspersed within the article can be controlled to around 3-8 based on the amount of content.

2. The correlation of linked objects should be high.

3. Give more attention to important web pages: to better rank important web pages with more keyword value.

4. Use an absolute path.

External link strategy: We emphasize the construction of internal links for large websites, but we cannot ignore the construction of external links too much.

Although the construction of external links is not as important as small and medium-sized websites, it also has high value.

We can usually build external links through methods such as exchanging links, creating link bait, and posting soft articles with links.

1. Let’s take a look at the principles that should be followed when exchanging links: a. Include keywords in the link text. b. Try to exchange links with sites and channels with high relevance. c. Do not export too many links from the other party’s website. If there is too much, it will not be of great value. d. Avoid exchanging links with websites that have not been included or punished by search engines. 2. Create link bait: Creating link bait is a labor-saving task, This makes the other website actively add links for us.

There are many techniques for creating link bait, but it can be summarized in two words: creativity.

3. Soft text placement with links.

It refers to the placement of soft articles with links in business promotion or specifically for the purpose of obtaining external links.

4、 Website map strategy: There are many large websites that do not attach importance to the construction of website maps, and many large websites’ website maps are just perfunctory and just a decoration.

In fact, websites are very important for large websites. The massive data, complex website navigation structure, and extremely fast update frequency of large websites make it difficult for search engines to fully crawl all web pages.

This is an important reason why some large websites have a data volume of millions, even billions, but are only indexed by search engines for half, one-third, or even less of the website’s data volume.

How can we rank without even ensuring inclusion? Html map: 1. Establish a good navigation structure for search engines.

2. The Html map can be divided into horizontal and vertical navigation. Horizontal navigation mainly includes links such as channels, columns, and topics, while vertical navigation mainly focuses on keywords.

3. Each page has a link to the website map.

Xml website map: mainly targeting search engines such as Google, Yahoo, and Live.

Due to the large amount of data on large websites, a single sitemap can cause the sitemap.xml file to be too large, exceeding the tolerance of search engines.

So we need to split sitemap.xml into several pieces, and each split sitemap.xml remains within the recommended range of search engines.

5、 Content strategy: Search engine friendly writing is a crucial part of creating massive amounts of data to achieve good search engine rankings.

And SEO personnel cannot provide SEO suggestions or solutions for every webpage, so training for writing personnel is particularly important.

If all writers follow the principles of search engine friendliness when writing, the results can be terrifying.

1. Repeated SEO training should be conducted for writers: Writers are not SEO professionals, have no experience, and cannot comprehend the writing skills of SEO in one go.

So it is necessary to conduct repeated training for writing personnel in order to achieve results.

2. To create content, first think about what users will search for and write according to their search needs.

3. Pay attention to title and writing: For example, although the weight in search engines is already low, poor writing behaviors such as piling up keywords and irrelevant keywords can have negative effects.

The title has a higher weight, so try to incorporate keywords into the title as much as possible.

4. The fusion of content and keywords: It is necessary to appropriately integrate keywords into the content, so that keywords appear in the appropriate position and maintain an appropriate keyword density.

5. Adding links to keywords is important: adding links to related keywords, or adding links to keywords from other pages that appear on this webpage, can effectively leverage the advantages of internal links.

6. Using semantic tags for keywords: Creating themes for keywords: In addition to the final page, various themes created for popular keywords should be the second largest source of search engine traffic for the website.

After mining hot data, we can create special topics for these hot keywords.

Where does the content of the theme page come from? We usually filter and aggregate information related to corresponding keywords through programs, so that the content highly matches the keywords and provides the required content for both users and search engines.

Of course, it is difficult to ensure the search engine ranking of a topic without auxiliary means. We can obtain links through article links, channel page recommendations, or final page topic recommendations to achieve results.

1. Creating a special topic for hot keywords 2. Aggregating keyword related information 3. Assisting with article internal links 6. Log analysis and data mining: Log analysis and data mining are often overlooked by us. In fact, whether it is a large website or a small and medium-sized website, it is a very meaningful work.

However, the difficulty of log analysis and data mining for large websites is higher because the data volume is too large, so we need to have enough patience to do this work and have a targeted approach.

1. Website log analysis: There are many types of website log analysis, such as access source, browser, client screen size, entry, bounce rate, PV, etc.

There are three main types that are most relevant to SEO work: a, search engine traffic import b, search engine keyword analysis c, user search behavior statistical analysis 2, hot data mining: We can mine hot data through our own website log analysis, as well as some external tools and SEO’s own ability to grasp hot topics.

The mining of hot data mainly involves the following methods: a. grasping industry hotspots, which can be jointly completed by editors and SEO; b. predicting potential hotspots, with high sensitivity requirements for information and the ability to predict potential hot information.

c. Create hot topics by oneself, such as hype

The best way to generate high-quality external links through high-quality content is to write high-quality content. Your website’s content creates a desire for readers to read. You can exchange links with other websites, register automatic link generation programs, and buy links from other websites. 2. I do not advocate sending emails to websites related to your content to exchange links with other websites, but I suggest that if you write a high-quality article on a certain topic and feel that it will interest other websites, sending a short and polite email to these websites to let them know about your article will be valuable. Even if they don’t have a link, don’t feel embarrassed. You will find that if they click on it, it generates direct traffic for the link, resulting in better scores in search engines on your website. Another way to generate backlinks in a classified directory is to submit your website address to the classified directory. Many webmasters have a strong belief in the effectiveness of this method. When starting a new website, the first step they take is to focus on the classification directory and select the appropriate keywords to submit to the relevant pages for linking. There are many classification directories, most of which are free. Here are some recommended classification directories: DOMZ http://www.dmoz.com/World/Chinese_Simplified Adding new keywords to your article through rich SEO on the website will be beneficial for the search engine’s “spider” crawling article index, thereby increasing the quality of the website. But don’t pile up too many keywords, you should consider ‘What keywords will people search for when they find this article in search engines?’?

These keywords need to be frequently mentioned in your article, and you can follow the following method: keywords should appear in the webpage title tag; There are keywords in the URL, that is, directory names and file names can contain some keywords; Include keywords in the link text of exported links on the webpage; Display keywords in bold font (try doing it at least once); Mention the keyword in the tag (there has been debate about how to use the head tag, but it is generally believed that the h1 tag has a better impact than h2, h3, and h4. Of course, some web pages that do not use the head tag also have high PR values); Image ALT tags can include keywords; The entire article should include keywords, but it is best to include them in the first sentence of the first paragraph; It is recommended to place keywords in the meta tag with a keyword density between 5% and 20%. If your website is all about the same topic, it may achieve good rankings.

For example, a website with one theme will have a higher ranking than those that cover multiple themes.

Establish a website with over 200 pages, all of which are on the same theme, and the ranking of the website will continue to improve because your website is considered authoritative in this theme.

Site design search engines prefer friendly web page structure, error free code, and clear navigation of the site.

Ensure that your pages are valid and visualized in mainstream browsers.

Search engines don’t like too many Flash, iFrames, and Java script scripts, so keeping the site clean and tidy also helps search engines’ spiders’ crawl to your website’s index faster and more accurately.

The internal link search engine of a website works by using a “spider” program to crawl web page information, track what you write, and search for web pages through their link addresses, extracting hyperlink addresses.

Many SEO experts suggest that websites provide a website map, preferably with one to two deep links between each page on the website.

The first step for a website is to ensure that the navigation includes directory pages, and also to ensure that each sub page has links back to the main page and other important pages.

The more frequently a website is updated regularly, the more frequently search engine spiders crawl.

This means that new articles on the website can appear in the index within a few days or even hours, without waiting for a few weeks.

This is the best way for websites to benefit.

Exporting links can improve a website’s ranking in search engines. Linking to other related websites in an article is useful for readers, and there is also some anecdotal evidence to support this theory.

Too many exported links will affect and lower your website, and moderation should be the key.

Choosing a domain name wisely involves a lot of knowledge, and the important thing is to try to choose domains that include keywords as much as possible.

Next, check if you have registered this domain name before.

If there were high-quality websites that had backlinks with them before, you would benefit; But it is also possible that the sites that do backlinks are of poor quality, and you may be unfriendly to search engines for a period of time.

The more compact the theme of each article and page, the better the ranking of search engines for it.

Sometimes I find that you have written long articles covering different topics, and their relevance is not high, so your ranking on search engines is also not good.

If you are concerned about the ranking of search engines, it is best to segment such articles into several articles with closer themes.

Writing articles of appropriate length that are too short cannot achieve a high ranking, and it is generally controlled to have at least 300 words per article.

On the other hand, do not make the article appear too long, as it will not be conducive to maintaining keyword density and the article may lack compactness.

Research shows that long articles can sharply reduce the number of readers, and they choose to close the article at the first glance.

The search engine “Dunbao Chenqiakui” has seriously warned about the issue of multiple web pages with the same content in its user guide.

Whether these web pages are owned by you or by others.

Because a series of spam sites are constantly copying webpage content (and also stealing content from others’ websites).

There is some debate about what kind of content is considered replication, but in fact, it depends on whether these contents are useful for your website to choose from.

When I have too many directories, I get into trouble myself.

I think the level of large sites is higher than that of small sites, but of course, some small sites also have higher levels, which is not the standard.

The more directories, the more comprehensive the search engine will search.

If you have too many pages, you need to organize them to facilitate search engine crawling.

Submit to a search engine if you have done all the things that SEO on your website should do, but the website has not yet appeared in the search engine.

That’s because search engines have not yet started indexing, and each search engine allows users to submit non indexed sites. This project usually takes 3-5 days to complete.

SEO is based on the technology and experience gained through long-term exploration and observation, utilizing the rules of search engine admission to optimize the overall structure, website layout, keyword distribution, and density of the website, making the website friendly to search engine crawling, thereby optimizing the search engine and improving the ranking effect of the website.

Due to the constantly changing ranking rules and algorithms of search engines, and the fact that these rules and algorithms are trade secrets, it is impossible to achieve the effect of ensuring a certain ranking.

It is understood that many people currently claim to be able to rank your website in Baidu or Google under the banner of SEO, and the trick is to cheat, so that your website can indeed rise to a very high position in a short period of time.

But search engines can recognize and punish these methods.

The most serious punishment for a website is that it has completely disappeared from major search engines, and even no longer accepted.

So I hope everyone is careful to distinguish and not to make your website disappear for temporary gain.

SEO=Inclusion of more pages+Friendly arrangement of page text+Conversion rate SEO is divided into white hat SEO and black hat SEO. White hat SEO is a legitimate and reasonable operation, while black hat SEO is a cheating technique. Below are several common cheating methods, and we hope everyone does not use them. Otherwise, they will regret it. Doorway pages are usually generated by software to automatically generate a large number of web pages containing keywords, and then automatically redirect from these pages to the homepage.

The purpose is to hope that these bridge pages targeting different keywords can achieve good rankings in search engines.

When users click on search results, they will automatically go to the homepage.

Sometimes a link to the homepage is placed on the bridge page without automatically redirecting.

In most cases, these bridge pages are generated by software.

You can imagine that the generated text is chaotic and illogical.

If it is an article written by someone that truly contains keywords, it is not a bridge page.

Keyword stuffing involves stacking a large number of keywords in a webpage, aiming to increase keyword density and enhance the relevance of the webpage to the keywords.

Keyword stacking can be found in many places, such as in the text itself that users can see, or in title tags, keyword tags, and description tags.

With the improvement of search engine algorithms, keyword density is no longer an important factor.

Hidden text refers to placing text containing keywords in the HTML file of a webpage, but these words cannot be seen by the user and can only be seen by search engines.

There can be several forms, such as ultra small font size text, text of the same color as the background, text placed in comment tags, text placed in table input tags, text placed on invisible layers through style sheets, and so on.

The purpose is also to improve the relevance of web pages.

Sometimes, some people still place irrelevant but popular keywords in these places, hoping that the webpage can get good rankings and traffic under these popular keywords.

Hidden links are similar to hidden text, but the difference is that keywords are placed inside the link, which is also invisible to users.

Some hidden pages use programs or scripts to detect whether they are accessing search engines or regular users.

If it is a search engine, the webpage will return an optimized version of the webpage.

If the visitor is an ordinary person, another version will be returned.

This cheating method is usually undetectable by users.

Because once your browser looks at this webpage, whether on the page or in the HTML source file, what you get is already a different version from what search engines see.

The method of detection is to take a snapshot of this webpage.

Many search engine optimization professionals understand that hidden text may be punished, so they expose the originally hidden text in subtle fonts.

Even using tiny fonts to write sentences with keywords in inconspicuous places on a webpage.

Usually, these words are placed at the top or bottom of the webpage.

Although the colors of these texts are not the same as those of hidden texts, they often appear in very similar colors to the background.

In the eyes of search engines, declarative text such as “copyright” is generally displayed in mini fonts.

These subtle words are generally overlooked by viewers, but the sentences they form may be suspected of abuse.

The black hat SEO blind eye method is the common Chinese meaning of “cloaking”, which refers to the use of disguised web pages to first determine whether the visitor is an ordinary viewer or a search engine spider program, in order to display different web pages.

This black hat SEO method is a typical deception to search engines.

The webpage seen by search engines is a highly optimized piece of content, while what viewers see is completely ordinary content.

The black hat SEO of webpage optimization: webpage hijacking, also known as page hijacking, is the process of copying the content of someone else’s website or the entire website, and then sneaking around and putting it on one’s own website.

This black hat SEO method is attractive to webmasters with extremely limited web content.

However, this approach is quite risky and even more contemptuous.

The patented technology of search engines can determine from multiple factors that the copied webpage or website is not original and is not included.

Although it is normal to buy advertisements on other websites, sometimes if the purchased advertising links are purely for improving webpage level or manipulating search engine ranking, they can also be used as cheating methods.

There is a very blurry boundary between how to distinguish between normal advertising and cheating methods.

But the person who does this knows it well in their own heart.

If your website is believed to be cheating through purchasing links, there is no way to argue with search engines.

Because the decision of the search engine is the final decision.

Of course, what’s more serious is that if your website is the one selling links, your trouble will be even greater.

SEO effect paid Dingling call paid advertising: achieve display without charge, click without charge, and only charge when receiving customer calls. This effectively solves the relationship between SEO and effect. However, this method is difficult to operate in reality. SEO needs to master what is SEO, and after understanding what SEO is, it may stimulate your interest in SEO. You may ask what SEO needs to master

Actually, SEO is not as divine as you imagine.

Simply put, you need to adjust your webpage to have a good “communication” with search engines, so that search engines can understand your webpage appropriately. If search engines cannot find your website, let alone ranking.

Due to the fact that every search engine requires a certain method to find your website, it is necessary for your webpage to follow certain rules. Otherwise, it is like the old Chinese saying ‘never meet, never meet’.

The guide provided by search engines to website administrators is a great guide for website construction.

Of course, this understanding alone is not enough. You also need to master the following knowledge points: 1. To understand how search engines crawl web pages and index web pages, you need to know the basic working principles of some search engines, the differences between different search engines, how search robots (SE robots or web crawlers) work, how search engines sort search results, and so on.

2. Meta tag optimization mainly includes topic, website description, and keywords.

There are also some other hidden texts such as Author, Category, Language, etc.

3. How to select keywords and place them in a webpage requires the use of keywords for search.

Keyword analysis and selection are one of the most important tasks in SEO.

Firstly, it is necessary to determine the main keywords for the website (usually around 5), and then optimize these keywords, including keyword density, relevancy, and saliency.

4. Although there are many search engines, there are only a few that determine website traffic.

For example, the main English speakers include Google, Inktomi, Altavista, etc; Chinese versions include Baidu, Sohu, etc.

Different search engines have different rules for page crawling, indexing, and sorting.

We also need to understand the relationship between various search portals and search engines, such as Yahoo and AOL using Google’s search technology for web search, and MSN using Looksmart and Open Directory technology.

5. The main internet directory, Yahoo itself, is not a search engine, but a large website directory, and Open Directory is also not. Their main difference from search engines is the way website content is collected.

The directory is manually edited and mainly includes the website homepage; Search engines automatically collect a large number of content pages in addition to the homepage.

6. Search engines that pay per click also need to survive, and as internet commerce matures, paid search engines are also becoming popular.

The most typical ones include Overture and Baidu, as well as Google’s advertising project Google Adwords.

More and more people are using search engine clicks on advertisements to locate commercial websites, which also involves a lot of optimization and ranking knowledge. You need to learn to get the most clicks with the least advertising investment.

7. After the search engine logs in to the website, don’t lie there waiting for customers to fall from the sky.

The simplest way to make others find you is to submit the website to a search engine.

If your website is a commercial one, major search engines and directories will require you to pay for inclusion (such as Yahoo, which costs $299), but the good news is (at least so far) that the largest search engine, Google, is still free and dominates over 60% of the search market.

8. Link exchange and Link Popularity web content are linked to each other in a hypertext format, and the same applies to websites.

In addition to search engines, people also surf through links between different websites every day.

The more links from other websites to your website, the more traffic you will receive.

More importantly, the more external links your website has, the more important it will be perceived by search engines, thereby giving you a higher ranking.

There are quite a few aspects involved in optimizing this website. I didn’t know much about optimization before, but I have been using Wangdao optimization software for some time now. I have learned a lot, right? Let me tell you some of the skills I have learned since I started using Wangdao optimization tools. Each webpage title must be set properly. On the first day I used Wangdao, the after-sales service taught me to set it up. The website has concise content and rich information. The keyword distribution is reasonable and natural. The website code is concise, and I need to find websites from other places for friendly links. These are all provided by Wangdao to me. Distribute links within the website well. The core keywords point to the core keyword page… haha, it’s a bit difficult to say one by one. I’ll tell you next time

You need to understand! I can’t explain one or two sentences to you clearly. I suggest you study hard yourself, communicate with friends more, and go to SEOPASSWORD to learn for free!