What are the main tasks of SEO optimization

There is still a lot of work to be done to optimize SEO websites. First, let’s consider which aspects SEO should start from. In fact, when working on a website, I have already done the most basic SEO work, such as editing META tags, which is a very basic and important SEO job. When uploading products and documents, the SEO layout of these keywords will be put in place. Step 1 of website SEO layout: Select SEO core keywords. SEO core keywords refer to keywords that can bring 80% traffic to the website. A company’s core keywords should be between 50 and 100. How to choose?

There are many methods, such as through association, pull-down, and Baidu Index. Step 2: Website Keyword Layout 1. Website Structure Optimization and Brand Word Optimization: Allocate the most core keywords to each column of the website’s main navigation. A website’s main navigation usually has 10 columns, with 3-5 keywords assigned to each column, which consumes 50 keywords. The remaining words are placed on the secondary list page or tertiary detail page of the website. Use one keyword per page, which must be a long tail keyword. This is the structural optimization of the website. In the process of website structure optimization, adding brand words completes the website’s brand word optimization. 2. Edit META tags. Each page should use different keywords to edit META tags. Each page of the website has its own identity, and META tags are like their ID number. To give different pages different identities so that they can be easily recognized and crawled by Baidu. If you have one ID number, Baidu will only catch one, so the META tag on each page should be different. The above is just the most basic SEO layout, and now I will teach you how to do SEO on the website?

In fact, the focus of SEO optimization on the website is on the editing of articles on the website. On site article editing: How to write on site article editing?

Many people updating their website articles are just writing company news. Who would like to read your news?

In addition, if you aimlessly write an article, it is also a waste of effort. 1、 Layout techniques for long tail keywords in website articles: 1. The title of the article should contain long tail keywords; 2. In the first paragraph of the article, within the first 200 to 300 words, there should be keywords with corresponding long tails; 3. In the content section of the article, there should be 2-3 occurrences of corresponding long tailed keywords within the 300-500 fields. SEO optimization is a lengthy process, and daily website article updates are also essential.

SEO, as a website optimization technology, many people feel that it is very high-end, and many people feel that it is very simple. So what do SEO technicians do every day? Today, I will tell you. The first is the statistics and analysis of website data. Data is the soul of a website, an important basis and guide for website optimization, and also the “close connection” between understanding search engines, user experience, and websites. After working, general technical personnel first check various data, such as website indexing, snapshot capture, keyword ranking data, external link updates, customer visits, etc. They compare various data with previous data and analyze them to come up with a solution. Next is to update the content. Spiders in search engines are very fond of original articles on websites. The content of the articles is original and of high value, and they will win the favor of spiders. They can “crawl” multiple times and also be included well. Moreover, with the updating of algorithms, website optimization is increasingly emphasizing user experience, so good content can increase user satisfaction and also benefit overall website optimization. The so-called ‘content is king’ is precisely that. Finally, it’s about sending out external links. External links are a very important part of website optimization. External links can increase website weight, improve website ranking, etc. External optimization is basically supported by external links. This is usually a daily job for SEO technology, isn’t it very simple?

But what I want to tell you is that simplicity does not necessarily mean ease. The work is very simple, but specifically for each item, there is indeed a lot of work done. Regarding the issue of external links, I would like to popularize a few elements for everyone: 1 Update of external links. If the external chain is released, it will definitely not work. We also need to update the old external chain when necessary, which is beneficial for the longer term of the external chain. 2. Expansion of external channels. Publishing external links through a single channel is likely to be scrapped due to administrator deletion or other reasons, which is detrimental to optimization. Therefore, it is necessary to continuously expand new external channels. 3. The authority of the external chain platform. Not all external links are good, and authoritative websites publish the best external links. Website authority will drive the weight of external links, which is more conducive to website optimization. Weight is also a manifestation of authority. 4. Do not post junk external links. Garbage external links are the most disliked aspect of search engines, which not only hinders optimization but also reduces website weight and ranking. What is the garbage outer chain?

Generally, it refers to links that lack quality and value, for example, a topic without text information is all kinds of links, or links with a large number of advertisements posted on forums are all junk external links. That’s all for the knowledge of external chains, hoping to be helpful to you. Optimizing websites, webmasters, or businesses feel that finding SEO technology is the most reliable, but in fact, it’s not the case. Recruiting SEO technology, not to mention the level of technology, will cost a lot just in terms of salary expenses. So, many webmasters and businesses are wise to choose outsourcing companies to save money, time, and effort, and let professional people do professional things. Be sure to find an optimization company like Zhengzhou Firefly Technology, and go to the homepage first before billing, there is a guarantee. Many optimization outsourcing companies nowadays are unreliable, so it is important to choose a good optimization company. Let’s return to the topic of SEO technology. In fact, every SEO technology is not easy. From little by little practice in the early stage to gradually accumulating resources in the later stage, they have put in a lot of effort. A word with a very high index, an SEO optimizer optimized it to the homepage in less than three months, but people only saw that he optimized the keywords to the homepage in less than three months, and did not see the resources he had to work on in three months. It took six years to accumulate.

1. The external connection of a website is greatly helpful for its natural ranking. Especially for some newly established websites, the probability of smiling online may be relatively low, so it is necessary to first find a partner. Then ask this partner to connect their network IP friendship, which can increase the website’s weight and thereby increase those users who click on their website. In this way, you can improve the Click-through rate of website keywords through the friendship connection of the website, and then improve the website optimization, so as to achieve the purpose of improving the natural ranking. 2. What significant role can internal links play in a website’s internal connections?

Perhaps the website creator is not aware of this goal, so there will be no blind exploration during the optimization process. In this way, a website’s webpage cannot capture customers’ interests in a timely manner when the frequency of smiling is high, and thus cannot increase users’ second clicks. In order to better address these two issues, during the optimization process of a website, it is necessary to choose ways that interest users and allow them to click, in order to improve their natural ranking. 3. The most basic optimization work for a website is to first consider the website’s map during the optimization process. Only by handling the website’s map work well can we effectively improve the natural ranking of search engines. In addition, it is necessary to solve the dead chain of the website in order to achieve good jump speed. These are all tasks that must be completed in the process of website optimization. Only after completing these tasks can the website firmly capture the attention of users, and thus elevate the website to a search engine page. 4. The design of the website section is a good website. Only by designing a very beautiful section, can we firmly grasp the hearts of users, and then can we improve the Click-through rate of the website. Therefore, in the process of website optimization, we must pay close attention to the design of the website’s layout. Only by doing a good job in the design can the website’s browsing users click into the website more quickly, so that we can improve the Click-through rate of the website, and thus improve the natural ranking of the website. 5. The website is adjusted and optimized in time. Generally, a new website will run for a period of time after the construction is completed, and then optimize and improve the website according to the Click-through rate and needs of customers. In this process, website optimization must be based on the user’s perspective, so as to consider the direction in which the website should be adjusted and then know how to improve its natural ranking. So timely adjustment and optimization of the website can quickly improve its natural ranking.

Job Content 1: Optimize website and page structure to facilitate search engines to better retrieve and include webpage content. 2. Analyze and study keyword competitiveness and conversion rate, and develop SEO strategies. 3. Monitoring and analysis of website data, including website software and hardware environment performance, search engine spider crawling, website traffic and visitor bounce rate and viscosity, website indexing and keyword ranking monitoring, etc. 4. Collaborate with other departments such as internal operations, technology, and UE within the enterprise. Expanding data function: By understanding how various search engines crawl internet pages, index them, and determine their search result ranking for a specific keyword, we optimize webpage content to conform to user browsing habits, improve search engine ranking without compromising user experience, and thereby increase website traffic, The technology that ultimately enhances the website’s sales or promotional capabilities. The so-called “search engine optimization processing” is to make the website more easily accepted by search engines. Search engines will compare the relevant information between websites, and then the browser will present these contents to the searchers in the fastest and most complete way. Due to many studies finding that search engine users often only pay attention to the top few search results, many commercial websites hope to interfere with search engine ranking through various forms. Among them, various websites that rely on advertising for survival are particularly prominent. SEO technology is often used by many short-sighted people to improve rankings by sacrificing user experience and blindly catering to the shortcomings of search engines through improper means of cheating in SEO. This SEO method is not advisable and will ultimately be despised by users.

We can roughly understand the work of SEO optimization from the following aspects. 1. Website diagnosis: Purpose: To identify factors that are not conducive to and affect SEO in a website, improve website deficiencies, and promote a virtuous cycle of the website. 2. Peer analysis: The purpose is to learn from others, understand what can be done and what cannot be done, search for optimization traces from competitors’ websites, and enhance self SEO awareness. 3. Keyword mining: Purpose: To further understand how websites can increase volume and determine optimization directions, and implement them. 4. Article release: Purpose: To promote the frequency of spider crawling, inject fresh blood into the website, aim to expand more keywords and long tail words, increase the website’s display volume, and obtain more user traffic. 5. External chain release: purpose: more and wider brand exposure, to promote users’ brand awareness probability. The Anchor text external chain mainly plays the role of attracting spiders to grab (drain) websites. 6. Friend chain exchange: Purpose: To enhance the authority of a website, to some extent, high-quality friend chains can promote website ranking (try to exchange peer websites as much as possible). 7. Inclusion and ranking analysis: Purpose: To clearly understand whether the most direct sections in one’s optimization work are done well, to review and reflect on one’s own work, and continuously improve the volume of inclusion and ranking.