What is SEO optimization

SEO is an abbreviation for Search Engine Optimization in English and translated as “Search Engine Optimization” in Chinese. SEO optimization skills: internal optimization, content is king (1) optimization of internal links, including relevance links (Tag tags), Anchor text links, navigation links, and image links; (2) META label optimization: for example, optimization of TITLE, KEYWORDS, DESCRIPTION, etc; (3) Website content update: Maintain daily updates on the website (mainly updates on articles, etc.). External optimization, external links for the emperor (1) External chain operation: add a certain number of external links every day to ensure stable keyword ranking improvement; (2) External link selection: Exchange friendly links with websites with high relevance and overall good quality to consolidate and stabilize keyword rankings. (3) External link categories: Blog, forum, B2B, news, classified information, post bar, know it, encyclopedia, relevant information network, etc. Try to maintain the diversity of links; SEO requires a process. If you want to achieve your desired results, you need to learn, analyze, locate, select keywords, and develop an SEO plan. High quality articles, website recommendations, and internal links determine the bounce rate. Therefore, SEO requires a state of perpetual learning.

SEO is not just a few tips or suggestions, but a mental task that requires sufficient patience and meticulous effort. Generally speaking, SEO includes six steps: 1. Keyword analysis (also known as keyword positioning), which is the most important part of SEO. Keyword analysis includes: keyword attention analysis, competitor analysis, keyword and website correlation analysis, keyword placement, and keyword ranking prediction. 2. The analysis of website architecture is beneficial for SEO if the website structure conforms to the crawler preferences of search engines. The analysis of website architecture includes: eliminating poor design of website architecture, implementing tree directory structure, optimizing website navigation and links. 3. Website directory and page optimization SEO not only ensures a good ranking of the website’s homepage on search engines, but more importantly, brings traffic to every page of the website. 4. Content publishing and link placement: Search engines prefer regular website content updates, so arranging website content publishing schedules reasonably is one of the important skills of SEO. Link layout organically connects the entire website, allowing search engines to understand the importance and keywords of each webpage. The implementation reference is the keyword layout of the first point. The Battle of Friendship Links also began at this time. 5. Talk to search engines and observe the effectiveness of SEO on search engines. Use site: your domain name to learn about the site’s inclusion and updates. To better achieve dialogue with search engines, it is recommended to use the Google website administrator tool. 6. Website traffic analysis guides the next step of SEO strategies based on SEO results, and also has guiding significance for optimizing the user experience of the website. Traffic analysis tool, it is recommended to use Google traffic analysis. SEO is a process that revolves through these six stages, and only by continuously carrying out these six stages can you ensure that your website performs well in search engines.

1、 Familiar with the working principles of search engines: Before website optimization, we must be clear about the working principles of search engines. After all, SEO is for search engine operations, and search engines generally consist of the following modules: 1: Grab module 2: Filter module 3: Collection module 4, Sorting module.

By learning the SEO techniques of these modules and understanding the working principles of search engines, one can understand the causes of problems when encountering them.

2、 As a common term for SEO professionals, it is necessary to be familiar with the complete list of SEO terms. In the following articles, we will continuously update the articles on SEO terminology explanations.

3、 Choosing a domain name and space that is conducive to optimization. In order to optimize a website, various optimization preparations, including knowledge related to domain name and space, need to be made from the early stages of the website. A good domain name and space also play a very important role in optimizing our website, so it is necessary to pay attention to the selection of domain name and space on the website.

We will write a detailed article on the selection of domain names and spaces in the future.

4、 To learn SEO well, some commonly used SEO tools should also be understood, such as webmaster tools, SEO comprehensive queries, Baidu weight queries, keyword mining, search engine spiders, robot simulation tools, Baidu webmaster platform, and so on.

The usage of commonly used SEO tools also needs to be mastered.

5、 After creating a website, in order to enhance users’ browsing experience of mobile search results, it is necessary to implement mobile adaptation functions.

6、 Please also pay attention to submitting links that you want to be included by Baidu. Baidu search engines will process them according to standards and include them. It should be noted that Baidu may not necessarily include the links we submit.

The submission link includes active push and submission of sitemaps.

At the same time, the dead links generated by our website also need to be submitted. If Baidu finds that there are too many dead links on a website, it is very likely to downgrade the website.

If our website experiences a large number of dead links due to revisions or content adjustments, then we should submit dead links to Baidu so that Baidu can quickly clear them.

7、 What are the basic tasks that need to be done well in website optimization operations

Here are a few points to list: 1. Strategy formulation: Through data analysis of user needs and competitors, identify breakthroughs in SEO optimization. 2. Keyword mining: Conduct keyword mining based on user needs and breakthroughs in SEO optimization. 3. Website construction: According to strategic goals, a planned website construction framework is developed. Website construction is divided into several steps: navigation design, page framework, determining sketches, and design settings display. After the website is built, we can set the navigation, homepage, directory page, and inner page titles and URLs based on the framework we designed earlier. At the same time, we can also start filling the website with content according to the content framework. 4. Optimizing strategy formulation: Firstly, strategy formulation is a necessary task for SEO basic operations. The so-called strategy formulation is to meet the maximum search needs of our website users through data analysis, and to find the most suitable SEO optimization direction by comparing with competitors. Strategy development is divided into four parts. I will keep updating in the following articles. The competitiveness of user needs is analyzed by the bad guys as the breakthrough point for their opponents. Having identified a breakthrough point indicates that our SEO project is operational. 8、 The next step is to mine keywords. Here are some common keyword mining tools: 1. Baidu dropdown box 2. Baidu related search 3. Baidu index 4. Baidu promotion assistant 5. Industry Q&A platform, and so on. 9、 The following are some tasks that need to be done in the early stage of SEO optimization: 1. Content update 2. Outline the content 3. Optimize the title 4. Improve the content. 10、 The next step in optimizing off-site promotion is to release high-quality external links. And carry out marketing and promotion work.?