What is SEO optimization and how to achieve it

The definition of SEO: SEO is abbreviated from Search Engine Optimization in English and translated as “Search Engine Optimization” in Chinese. SEO refers to internal optimization such as website structure adjustment, website content construction, website code optimization, as well as external optimization such as website promotion and website brand building, to meet the ranking requirements of search engines, improve keyword rankings in search engines, and attract accurate users to enter the website, obtain free traffic, and generate direct sales or brand promotion. SEO optimization process: website diagnosis: 1. website history: domain name registration time, domain name expiration time, domain name registration authority, domain name registrar; 2. server data: IP, server location, server stability, websites with the same IP address, DNS server; 3. website revision data: revision time, revision times, revision range Overall website evaluation: 1. domain name: short, easy to remember It is best to be meaningful and able to include keywords. 2. Website name: Distinctive, personalized, in line with positioning ideas, and the best way to include keywords. 3. Website logo: Simple, distinct, direct, and the best way to include website domain names. 4. Website slogan: Fully reflect website functionality, including target keywords and website name for the best. 5. Overall color tone: For content oriented websites, the color tone should not be too much, and attention should be paid to the integration of website colors.

SEO optimization refers to using search engine rules to improve a website’s ranking on search engines, providing more traffic to the website and generating conversion! SEO can be divided into internal and external optimizations. 1. The website should consider whether the URL structure conforms to search engine competition rules, such as Title tag optimization, Meta tag optimization, Alt optimization, content optimization, keyword optimization, etc. 2. The website should be connected to friends and external links should be built. In short, we should continuously improve the user experience of the website, so that search engines can discover that our website content is unique and valuable to users, This way you will get a better ranking.

The professional answer to the concept of seoSEO (SearchingEngineOptimization), search engine optimization, refers to the adoption of reasonable means to facilitate Search engine indexing and ranking, so that the basic elements of the website are suitable for the search engine’s retrieval principles, so that it is easier to be included by the search engine and ranked first. Generally speaking, the website can be reasonably optimized by summarizing the ranking rules of the search engine, Make your website rank well in search engines. SEO value: 1. Increase natural ranking 2. Increase natural ranking business opportunities 3. Save costs