What is SEO optimization

Through understanding the technologies of various search engines such as capturing Internet pages, indexing and determining their ranking of search results for specific keywords, we can optimize the web pages to improve the ranking of search engines, thus increasing the number of visits to the website and ultimately improving the sales or publicity effect of the website.

Search engine optimization is a key task for any website to succeed in website promotion.

At the same time, as search engines continue to change their ranking algorithm rules, each change in algorithm will make some well-ranked websites fall into disrepute overnight, and the direct consequence of losing ranking is to lose the website’s inherent considerable traffic.

By understanding how various search engines capture Internet pages, how to index them, and how to determine their search results ranking for a specific keyword and other technologies, we can optimize the content of the page to make it conform to the user’s browsing habits, improve the ranking of search engines without damaging the user’s experience, so as to increase the number of visits to the website, and ultimately improve the sales ability or publicity ability of the website.

The so-called “search engine optimization” is to make the website easier to be accepted by search engines.

The search engine will make some relevant data comparison between the contents of websites, and then the browser will present these contents to the searchers in the fastest and most complete way.

Because many studies have found that users of search engines tend to only pay attention to the first few items of search results, many commercial websites hope to interfere with the ranking of search engines through various forms.

Among the websites, most of them rely on advertising.

SEO technology is used by many short-sighted people to improve the ranking by using some improper means of SEO cheating, sacrificing user experience and blindly catering to the defects of search engines. This SEO method is not desirable and will eventually be rejected by users.

In foreign countries, SEO was carried out earlier, and those technical personnel specialized in SEO were called “Search Engine Optimizers” by Google.

Because Google is the world’s largest search engine provider, Google has also become the main research object of SEOers around the world. For this reason, there is a special page on Google’s official website to introduce SEO and show Google’s attitude towards SEO at www.ennews.com.

So every time the search engine algorithm changes, it will cause a lot of commotion and anxiety in the website.

We can say that search engine optimization has become an increasingly complex task.

Search engine optimization I, internal optimization (1) META tag optimization: for example, optimization of TITLE, KEYWORDS, DESCRIPTION, etc; (2) Optimization of internal links, including related links (Tag tags), anchor text links, navigation links, and image links; (3) Website content update: keep the website updated every day (mainly the update of articles, etc.).

(4) Website structure optimization: including directory structure, breadcrumb structure, navigation structure, URL structure, etc., mainly including tree structure, flat structure, etc.

2、 External optimization (1) External link categories: friendship link, blog, forum, B2B, news, classified information, post bar, know, encyclopedia, site group, relevant information network, etc. Try to keep the diversity of links; (2) External chain operation: add a certain number of external links every day to make the ranking of keywords steadily increase; (3) External chain selection: exchange friendly links with some websites with high relevance to your website and good overall quality, and consolidate and stabilize the keyword ranking.

Do you mean how to do SEO on overseas platforms

For example, Facebook, Instagram and YouTube have different features and advantages. Our team is dedicated to serving mainland brands, providing professional planning for brand image, and screening the most suitable Chinese KOL (blogger) in Southeast Asia. At the same time, provide ideas according to the characteristics of the brand and product, and customize the marketing plan. If you have any need, please contact us redfox.creatorstudio@gmail.com 。 Here is some information for you. I hope it can help you?

How do you choose advertising channels? YouTube (tubing), the video media with international marketing coverage and the highest utilization rate (from Statista.com’s statistics in 2021), has users with high concentration. Advertising implantation can be more detailed and classified, with a wide range of content, all-encompassing and innovative, without subject and length restrictions. Video ads and infographics of different lengths can be put in. The user’s loyalty is high and the return rate is very strong. The user positioning is clear -> Be able to accurately advertise the target users (the oil pipeline uses big data to calculate the video content that users are interested in and recommend it to users) Facebook (face book) marketing has a wide coverage of the community platform with the largest number of users in the world, Users are more community oriented (advertising can be launched according to the region, and face book will display the community content/advertising on the user’s page). Most users have the function of directly attracting traffic to the brand’s website. Most users have low patience. The platform has a lot of information suitable for multi-content advertising (photos, videos, copywriting). It is recommended to cooperate with the oil pipeline to launch ads simultaneously, and adopt their own advantages, Complementing each other, Instagram (IG)/TikTok (Tiktok) marketing platform with high user growth rate has more restrictions on the duration and content, which is suitable for life sharing content such as short videos and good things recommendation. The interactive game (IG Meitu) with high interactivity and loyalty has its own online interactive game function, which can easily set up challenge interactive game activities. About SEO to do well in social media management – design and plan social media content, and create attractive content (pictures and copywriting) for social media with different characteristics and rules. Observing the hot topics and user habits of the community and enhancing the topic degree also help to establish SEO. The simple understanding of SEO optimization is to optimize your target site and rank the results in search engines. This result is often aimed at improving the keyword ranking!

So, why do you choose seo optimization?

1. Attract potential customers on search engines to visit your site, understand and buy the products they search for, and finally achieve conversion. 2. Online stores, sales-oriented enterprise websites, etc., want to get a large amount of traffic from search engines to recommend a product to visitors, rather than buy it on the spot. 3. For brand promotion. In order to attract enough visitors from search engines to expand the brand awareness, rather than a specific product. Such as China Mobile, Gome, etc. Rely on the traffic of search engines and use this traffic as a product to attract advertisers to put advertisements on the website. 4. In order to make profits, when the website has received a certain amount of traffic, hang the advertising space of Baidu Alliance on the website to earn a certain commission. 5. For the sake of work and life, because SEO can find a job with good salary, at least SEO is relatively easy compared with other industries. SEO (Search Engine Optimization), translated into Chinese as search engine optimization, is a relatively traditional and stable way of network promotion. It is mainly aimed at increasing the exposure rate of specific keywords for search engines, so as to improve the visibility and exposure of the website, and thus achieve website profitability. From the technical point of view, it can be divided into off-site SEO and in-site SEO. Job responsibilities: SEO’s main job is to optimize the web pages and websites, make them improve the ranking of specific keywords in the search engine search results, improve the trust degree (weight) of search engines, thereby increasing the number of website visits, and ultimately improve the profitability or brand awareness of enterprises. In short, SEO is to improve the ranking of website keywords in search engines and achieve the purpose of obtaining search engine traffic by optimizing websites. People often hear about SEO. What exactly does SEO mean?

SEO (Search Engine Optimization), translated into Chinese as search engine optimization, is a method of “using search rules of search engines to make websites rank better in search engines”.

The so-called “optimized processing for search engines” means to make the website easier to be accepted by search engines.

The profound understanding is that through SEO, a set of marketing ideas based on search engines, we can provide ecological self-marketing solutions for websites, so that websites can occupy a leading position in the industry and gain brand income.

SEO can be divided into off-site SEO and in-site SEO.

1、 The site seo mainly includes the optimization of the site’s link structure, website tree structure and website resources (articles, products, etc.).

From this point of view, it is very important to select an enterprise website system that is easy to use and suitable for SEO.

MetInfo has done a very good job in this regard, including the anchor text (hot tag) and pseudo-static in the site, which need not be considered by the enterprise.

2、 The off-site seo includes friendly links and other external links.

However, whether it is friendly links, social bookmarks, or the establishment of blogs, forum posts and other promotion methods, it is actually doing one thing, that is: off-site anchor text.

As for the anchor text, we will introduce it in detail in the next chapter.

SEO optimization can be referred to as SEO optimization for short. With the continuous development and maturity of the domestic SEO industry, friends in different companies and different positions in the SEO industry have different understanding and understanding of SEO.

Here I think it is necessary to explain the original meaning and practical meaning of SEO.

In the Baidu Search Engine Optimization Guide, the definition of SEO is: Search Engine Optimization (SEO) refers to the optimization behavior to improve the number and ranking of pages in the natural results of the search engine (non-commercial promotion results). The purpose of this behavior is to obtain more free traffic from the search engine and better display the image of the website.

In short, the original meaning of SEO is to find ways to get free traffic from search engines.

Of course, this is only the understanding at the original meaning level. In the actual SEO work, we should not only pay attention to the amount of traffic obtained from the search engine, but also pay attention to the quality of these traffic, generally taking the conversion rate as the evaluation index.

Although the work related to traffic quality is no longer a matter of SEO work strictly, since the control of traffic quantity and traffic quality is a coherent and integral work, SEO personnel must consider these indicators in actual work, so many companies will also put a lot of traffic quality indicators in addition to traffic on SEO personnel.

This also determines that in actual work, the SEO department is often a versatile role. It is its own job to pull free traffic from the search engine, and it is additional work to improve the conversion rate of search traffic and related user experience and operation.

General SEO personnel also need to comprehensively consider the difficulty of technical realization, the integration of SEO changes and products, and the combination of SEO direction and sales.

In addition, according to the actual situation of the company, some small technical operations may require SEO personnel to do it by themselves, and some companies will also let SEO departments manage bidding accounts, and try marketing methods such as email promotion, QQ group promotion, microblog promotion.

In many companies, the so-called SEO department is actually a comprehensive promotion department.

There are also many companies that directly leave part of the work of their products to the SEO department, that is, focus on user experience, which is the updated version of SEO (user experience optimization) that is often discussed in some SEO articles.

Therefore, the current meaning of SEO from different populations is different: some people think that SEO is to increase search traffic for websites; Some people think that SEO should not only increase search traffic for websites, but also undertake many other work related to traffic.

L Krypton believes that in practical work, SEO means not only pulling traffic to the website but also taking responsibility for the entire behavior (PV and conversion) of search traffic in the website.

Search engine optimization includes many elements and involves a wide range of website structures. SEO actually includes two parts: bidding and natural ranking optimization. Now bidding is another system compared with search, but the generation and development of bidding actually makes people who do natural ranking optimization lazy and degenerate.

Imagine that you can have a good ranking directly after spending money. Bidding is to compete for the price.

It is suggested that you can take a website to practice first, and don’t start bidding first, to see if you can rank the website first in the industry words and brand words.

After the opening of the auction, there is actually help in weight and traffic for the optimization of natural ranking, but I feel that the technical improvement of natural ranking is not a good thing, but rather a restriction on technology. After the opening of the auction, many steps on the seo can be omitted indirectly. I still recommend that novice webmasters do not open the auction to do natural ranking first SEO is search engine optimization, which is simply to promote the website and promote the website you need to promote to the public.

SEO is translated into search engine optimization.

Search engines refer to Baidu, 360 and other search engines.

Optimization refers to displaying your website on the first page of the search engine after corresponding adjustment, so as to achieve the effect of high exposure of the website, thus bringing in the number of visits to the website, promoting the sale of goods or services, and achieving the purpose of making profits for the company.

At present, there are many companies related to SEO and many employees.

As long as the search engine does not fail, the concept of seo will not be abandoned.

Speaking of this, let me share with you the working principle of seo.

Because I am a lecturer in seo, I am quite clear about this knowledge point.

The working principle of search engine is divided into the following steps: 1. First, search engine program crawling. Let’s take Baidu as an example.

The crawler of Baidu search engine is called Baidu spider. Baidu spider crawls to the website along the link to grab the content, and then saves it back to its database.

There is a concept here, that is, the search engine crawls the content from the website along the link. In other words, if you want the search engine to crawl the content from your website, you must give the search engine a link.

2. The second step is to capture data.

When baiduspider crawls onto the website, it will grab the text information on the page and return it to Baidu database.

4. The fourth step is website ranking.

The data is also available, and the website information is also captured.

This is when users search for keywords in Baidu search box.

Baidu database will give priority to Baidu, the website with high weight, and the website with the highest relevance to keywords will be ranked on the first page of Baidu.

Here we introduce a concept, Baidu weight.

In fact, it is Baidu’s standard for measuring a website. From 0-9, Baidu will recognize it more later.

SEO search engine optimization refers to internal optimization, such as website structure adjustment, website content construction, website code optimization, as well as off-site optimization, such as off-site promotion, website brand building, etc.

Make the website meet the ranking requirements of the search engine, improve the keyword ranking in the search engine, so as to attract accurate users to enter the website, obtain free traffic, and generate direct sales or brand promotion.

On-site optimization On-site optimization, as the name implies, refers to the internal optimization of the website itself. SEO On-site optimization includes code tag optimization, content optimization and URL optimization.

From the purchase of domain name to the purchase of space, the site optimization has reflected that the basic optimization is based on the server settings. The 404 page and 301 settings belong to the site optimization. The content layout, column layout, and static optimization of the website are all considered as the site optimization.

The website’s content release, sharing and interaction, internal chain construction, breadcrumb navigation, and label optimization are also considered as site optimization.

Off-site optimization of classified directory Some large classified directory websites usually have high weight, and classified directory has two advantages: weight and brand promotion.

Some microblogs on microblogging platforms will also be included by Baidu, with a high ranking. If they are certified, they can also bring traffic to the website, and they can also be used for brand promotion.