How to optimize SEO

SEO optimization is the abbreviation of search engine optimization, which is to make your website rank higher and provide more traffic and transform SEO for your website. In a professional answer, it is to make search engine ranking, which is to make the website more in line with the calculation rules of search engine. That is, some operational things. To put SEO simply, we enter a word we want to find in Baidu. For example, if we are SEO lovers and want to learn SEO, then we will search for SEO in Baidu, or which one is better to learn SEO?

Such problems. SEO, on the other hand, is to rank SEO research centers or SEO learning companies in the top of search engines as much as possible through technical means, so as to obtain more traffic and achieve the goal of profit. So, now more SEO has been focused on user experience rather than technology. That is, to put it bluntly, seo is to do what users like. When users search for what they want, we can provide everything we can, and then give it to the search engine. As long as the search engine thinks that this is what users want, it will put the website ahead. As soon as you learn SEO with what kind of people, you decide what kind of people you will become. If we learn from the weak, we will become the weak. If we learn from the strong, we can become the strong. So what kind of people you follow determines your direction in this industry. There is a man who has shared the systematic knowledge of SEO and the thinking of solving problems online every night since 2007, It has been 9 years since then. Under his training, a large number of excellent SEO executives and entrepreneurs have been born. He has also become a worthy godfather in the SEO industry. Do you know who he is?

Do you want to learn from him?

This is not a problem. You only need to pay time and nothing to listen to his class. If you want to listen to it, you can add this group. SEO optimization is first five, four one, SEO optimization and then the middle three digits: two, four, five, and the last two digits are: one, five. Combined in order, we can find our idol, let you know what is the course of SEO bully, There are many online tutorials on this aspect, but many of them are outdated, because the Internet is constantly changing, which is also to prevent people from learning wrong and outdated knowledge. What I want to say is that unless you want to learn this knowledge, let yourself access to the Internet opportunities, if you just want to make fun of it, don’t come. Second, if you don’t study, your SEO will be ruined. The difference between people is not in IQ, but in thinking and learning. Many SEO partners, I have to say, are similar to waste. Although my words are hard to hear, they are rough but not rough. Tell me, what do many SEO people do now?

Go around the outer chain, go around the inclusion, and take the old method. It’s fun to play every day. A newcomer can also pass on this set to others. The newcomer can only believe that they are obedient and do it as they are told. They will hurt themselves and others. If you plan to play SEO this way, it’s better to go home early to support the elderly. SEO is not done this way, and you can only blame it. Now many SEO people are either lazy or learning, Follow the wrong person, or learn the wrong course, so the skill of SEO can only be skilful and can’t hurt. In the early days, based on the invincible principle of “content is the king, and external chain is the king”, what SEOs most like to do is to use all means to send content to do external chain. Now there are many people who have studied SEO for many years still doing this kind of thing, you really go out. If you do not know what else SEO can do besides sending external chain content, you really need to recognize the SEO industry again. “SEO is a very competitive industry, And a very mixed industry. The reasons are as follows: 1. The entry threshold is low, and anyone can master some basic operations with training. 2. The search engine algorithm is updated quickly. Almost every few years, the concept and technology of SEO will be updated. 3. All industries do not attach importance to SEO, do not understand the significance of website operation, and many leaders have changed careers. 4. SEO is divided into replicable optimization and non-replicable optimization. The former is easy to learn, The latter needs long-term practice and accumulation. Ranking should not be a goal, but a result. In other words, the right or wrong of writing content and sending content depends on your attitude to the external chain and content. If you are trying to drill holes to get rankings, this opportunistic way will be punished by the search engine. If you are trying to help the search engine ask questions, it will certainly be moved by your efforts and give you the ranking and weight you deserve. What is the problem with search engines?

It’s the user’s problem. The main role of search engines is to solve the problem of information and information. If you can help it solve this problem, first of all, you can get rankings, and second, you can get user traffic. Finally, this is an opportunity to guide users to transform. SEO is not optimized for optimization. You should remember that “search engine algorithms are ever-changing and user experience is never outdated”. Therefore, the answer to this question is also natural. SEO comes from life and is higher than life

Now is also the era of Internet plus. If you want to move your business to the Internet, you need a carrier to show your own products. You can either build a website platform or build an online store, because only in this way can others find you. In fact, it is easy to build a website, apply for an online store, and the most difficult thing is how to obtain traffic?

The traffic is equivalent to the customers in our traditional business. If you want websites to get traffic, you can’t do without SEO optimization technology, which is a technology to master the entire Internet traffic portal, and also a powerful tool for our traditional enterprises to open up Internet channels. So if you want to play Internet plus, you must learn SEO technology. “.? 3、 The core of SEO is Internet thinking. The first connotation of “SEO” is “Internet thinking+”. The first step for traditional enterprises to integrate “Internet plus” is to understand the Internet, so understanding Internet thinking is a basic start. What is Internet thinking?

In the long-term development of the Internet business model, many Internet enterprises have accumulated a large number of cases and data, which is enough to enable them to summarize a set of methodologies suitable for their own development. This methodology can be regarded as Internet thinking.

Internet thinking is summarized by Internet enterprises, which is more suitable for online business model, so it is not suitable for traditional enterprises to operate offline.

“Internet plus” requires traditional enterprises to understand Internet thinking first, and then explore new business models in combination with the actual situation.

Typical Internet thinking includes Lei Jun’s seven-character formula of “focus, perfection, word of mouth, and speed”, as well as other Internet thinking such as ecological thinking, platform thinking, free thinking, and cross-border thinking.

It is these rich Internet thinking that constitute a wide variety of Internet business models.

Internet thinking, like the standardized process of catering enterprises, is characterized by rapid replication.

However, Internet thinking is not omnipotent. At present, more so-called “losers, fans, iterations” and other Internet thinking are based on product operation, business marketing and user services, not the specific embodiment of business models.

In view of some recent misunderstandings about Internet thinking, let me talk about my views.

1. It is not because of the Internet that we have Internet thinking.

But because of the development of Internet technology and the continuous impact on traditional business forms, this kind of thinking can be centralized.

The reason is very simple. Productivity determines the relationship of production. The changes in technology and commerce of the Internet will inevitably lead to changes in the way of thinking at the top.

2. Internet thinking is not the patent of Internet people.

It is not because you are in an Internet company that you have such Internet thinking, nor is it because traditional enterprises do not have such thinking.

Internet thinking is a way of thinking. It does not belong to any kind of people.

Many people from Internet companies do not have this kind of thinking.

3. Internet thinking is not a panacea for all diseases, but it is also not an empty realm.

Under the guidance of Internet thinking, we can re-examine some of our original business habits.

The habit of fragmented reading in modern society leads us to often half-understand. Many people do not have a deep understanding of Internet thinking, so they use it everywhere, which is a little sad.

4. Most people are using Internet thinking for marketing, while few people complete the systematic thinking of Internet thinking.

After most people roast about the cases of selling beef brisket and pancakes and fruits, a large number of people used Internet thinking to package them, selling TV, steamed stuffed buns, sanitary wares, furniture, etc., and even to transform a brothel with Internet thinking! In other words, marketing with Internet thinking is also to win attention, attention and traffic. Traffic thinking is also a kind of Internet thinking.

So, how to understand Internet thinking? It is still the nine “Dugu Jiujian” thinking I summarized before, including user thinking, simple thinking, extreme thinking, iterative thinking, flow thinking, social thinking, big data thinking, platform thinking, and cross-border thinking.

Here I will tell you the business logic behind it, especially for traditional enterprises facing the transformation of the Internet.

The real Internet thinking is a re-examination of the traditional enterprise value chain, which is reflected in the three levels of strategy, business and organization, as well as in the various value chain links of supply, research, production and marketing.

In addition, the “value chain” of traditional business has been transformed into the “value ring” and “value ring” of the Internet era, which are user-centered, user-centered in strategy formulation and business model design, user-centered in business development, user-centered in organizational design and corporate culture construction.

The strategy layer, business layer and organization layer are designed around the end user needs and user experience.

This is the “value ring” model in the Internet era.

Among them, at the business level, the user end and the supply chain end are connected to form a closed loop, which will continuously realize the dynamic transmission of value. The user will feed back the demand to the R&D and production, and the R&D and production will form a product or service and then transfer it to the sales end. The sales end will form a second cycle by contacting the user.

This “value ring” model transformed by Internet thinking will have a profound impact on traditional business ecology and business theory.

The “value ring” requires us to continuously pay attention to user needs, listen to user feedback and be able to respond in real time, which is the basis for enterprises to establish business models in the future.

So, how is the distribution of Internet thinking in this “value ring”? 1、 Main proposition at the strategic level: How to define the industrial positioning? How to develop a strategy? How to design a business model? Typical thinking: user thinking, platform thinking, cross-border thinking II. Business layer (I) Back end: product R&D and supply chain main proposition: how to do business planning? How to do brand positioning and product design? Typical thinking: user thinking, simple thinking, extreme thinking, iterative thinking, social thinking (II) Front end: brand and product marketing main proposition: how to do brand communication and business operation? How to make business decisions? User thinking, traffic thinking, social thinking, big data thinking, three main topics at the organizational level: how to design the organizational structure and business process? How to build organizational culture? How to design the assessment mechanism? Typical thinking: user thinking, social thinking, platform thinking, and cross-border thinking.

Many things in the world can be done if you want to do them, and the difficulties to be overcome can also be overcome, without any steel-like will, let alone any skills or strategies.

As long as a person is still living a simple and interesting life, you will eventually find that the Creator’s arrangement of the world is natural.

Our pressure usually comes not from the really heavy work, but from our lack of decompression ability.

The lack of decompression ability is mostly due to the lack of trust in others and the self-criticism of perfectionism.

A distant plan that is not difficult to implement means that you do not want to implement it.

Tomorrow is the next day. There are so many tomorrow. People always like to talk about “I want to…”, but never put it into action. It seems that they have the ability to live forever and have an unlimited future.

I heard people in their twenties and thirties say: “When I retire, I must…” The next thing to “must” is to buy a field, to learn painting, to learn pottery, to practice calligraphy, to take a short trip… According to my statistics, 80% of the things he can do now without spending time on his mobile phone.

You may think that working is making money.

In fact, working is the biggest and most stupid investment.

What is the most precious thing in life

What is more valuable than our youth?

Many people complain that they are poor, that they have no money to do business and can’t find money. How ridiculous!

In fact, you are a golden mountain (intangible asset), but you dare not admit it. Better bury than use. It is better to entrust people to work wrongfully and give your assets to your boss. Think about it, who will give you a lot of money when they are born? Who is perfectly prepared to start a business? After all, those who were born with golden spoons are very few and only three generations rich. Many great achievements were created by ordinary people. The plan can’t keep up with the changes, especially in this era of highly rapid information dissemination!

I once asked a friend of mine why not go to work? His answer was: “If you offend me, going out to work is a foolish waste of youth!

”Why are you always a part-time worker? Because you are content with the status quo!

Because you have no courage, you are naturally timid and dare not choose another way!

Because you don’t have the courage to go ahead and the spirit to surpass yourself!

Although you have thought of changing your life and your poor destiny, you did not do it because you dare not do it!

You are afraid of losing, and you are afraid of losing again and again!

At last, you can’t even think about it. You think you have worked hard and fought hard. You have great ambitions. As a result, you give up when you reach the expected achievement. You can only be a migrant worker!

Why are you always a part-time worker? Because you drift with the tide, those who stay close to you will become black, do not want to make progress, have no money, and love face!

Because you are afraid of your parents, you listen to your relatives, you have no opinions, and you dare not make decisions alone. You have a traditional idea. You just want to work to earn some money, get married and have children, and then live, die, and go the same way as your parents. Because you are naturally fragile and mentally retarded, and you only want to do the work according to the shift. Because you want to do business without money, you want to sit at home and wait for the sky to sink!

Because you complain that there is no opportunity, and you can’t catch it when it comes to you, because you can’t catch it!

Because of your poverty, you feel inferior!

You shrink back, you dare not do anything!

You can only work for others!

You have no special skills, you only have to use brute force!

You and your parents are in a vicious circle!

So, you are always a migrant worker!

Many people want to seize the opportunity, but when they want to do something, they often find many reasons for themselves to keep themselves in conflict!

Waste time and waste time. For example: 1. I have no eloquence – wrong: no one is born to speak very well, and the master speakers on the stage can not speak at once. That is the result of countless drills behind their backs!

You are good at swearing and complaining, but this kind of eloquence is worthless. When you watch others argue, you are full of comments, but you don’t know how to reflect on yourself. If you work hard, do you still say you have no eloquence today? 2. I don’t have money – wrong: not without money, but without the head to make money. Have you no money after working for several years? Yes, but it was spent. Spend on things that have no return on investment. The money spent on eating, drinking and playing, or storage depreciated, and did not realize the maximization of value, so the money could not make ends meet. Every month, when the moonlight clan, go round and round, have no foresight, when the monk rings the bell for one day, muddle along. 3. I am not capable – wrong: who is capable at birth without giving himself the chance to exercise? Is it a social elite after graduation? Will you succeed as soon as you start a business? When others study hard, accumulate hard and find ways hard, but you only do a little every day, you feel bored. I feel bored after learning some books. I don’t want to read after reading a few pages of books. I tell myself and others that I’m not interested in learning. Then, I have accomplished nothing for most of my life. I complain all day that God doesn’t give me opportunities. Ability is cultivated by hard work. If you don’t work hard to be able, a genius will become a fool. But no matter how hard you work, you can become an elite. 4. I don’t have time – wrong: a lot of time, but a lot of waste!

Others are full, you are watching TV, others are studying hard, and you are playing games to kill yourself. In short, time is a lot of time, and you are getting bored. Others envy others when they make money, but do not learn from others to make good use of time to create value. They are ignorant all day long. 5. I’m not in the mood – wrong: go to play when I’m in a good mood, drink at home when I’m in a bad mood, go shopping when I’m in a good mood, play games when I’m in a bad mood, enjoy when I’m in a good mood, and sleep when I’m in a bad mood. Both good and bad moods are the same. Anyway, they just don’t do the right thing. 6. I have no interest – wrong: what is interest? Everyone is interested in eating, drinking and having fun. No achievement, no enjoyment!

Have no money to enjoy life!

What’ s your interest? Are you interested in working? Are you interested in taking the bus? Are you interested in checking in and clocking out? Is there any interest in the family’s urgent need for a large amount of money? Are you interested in borrowing money without money? People selling rat poison are interested in rat poison? 7. I think about it – wrong: think about doing it. Maybe it will be done. Don’t do it!

If you think that you have no end to work all day, you’d better start tomorrow!

On second thought, forget it. It’s not easy to earn money!

No, it’s not easy to earn money even by working, so we can’t give up the opportunity!

Oh, it’s getting dark. Let’s talk about it tomorrow!

Then the next day, because of the 12345 points above, because of thinking and thinking, continue to cycle, and finally can not decide. Hesitate, delay a lot of time, or get nothing. There is a saying: “Poor people must have something to hate!

”Your life is not without opportunities, but without striving and grasping!

There are too many excuses, too many reasons!

Those who strive for it will try their best to fight for it, even if they don’t have any money!

Those who don’t fight for a million won’t be able to move or make a fortune, or they may lose. This is the lack of action! When you are poor, stay less at home and more outside. When you are rich, stay at home more than outside. When you are poor, you should spend money on others. When you are rich, you should spend money on yourself. Many people do it upside down. When you are poor, don’t care. Be good to others. When you are rich, you should learn to let others treat you well. Be better to yourself. Poor people should contribute themselves and let others use them as much as possible. Rich, keep yourself well and be careful not to let others take advantage of you. Few people can understand these wonderful ways of life. When you are poor, spend money to show others. When you are rich, spend money to enjoy yourself. Be generous when you are poor, and don’t be extravagant when you are rich. Life has returned to simplicity and tranquility. Youth is not a fault, poverty needs no fear. The key to the whole process is to know how to cultivate yourself, what is valuable, what to invest and where to save. Eat less outside. If you want to eat, please treat. If you want to treat, please people who have more dreams, more thoughts and more efforts than yourself. Once the money needed for life is enough, the biggest expense is to use your income to complete your dream, to open your wings and dream boldly, to make life experience a different journey. Life is like a book. Life is like a scenery, and you can’t finish it… The poor=doubt+refuse, the rich=accept+understand! The poor refuse in doubt, and the rich understand in doubt! In this era of Internet plus, have you been out yet?!

SEO (Search Engine Optimization: Search Engine Optimization), in short, is to make the website conform to the preferences of search engines through the understanding and understanding of search engines, and use some technical means recognized by search engines, so that the website can get a better ranking in the search results of search engines, so as to maximize the exposure of the website in search engines, make the website known to more users, and achieve the effect of “advertising”. Understanding and patience are the most important, as well as pressure resistance. To be honest, the most important thing to do SEO is executive power, but enterprises and companies often pay low attention to SEO. Or I always say that I value you, but I don’t value you at all. In fact, every SEO knows the same knowledge. It’s just who can do better, as well as its influence and popularity. You need to be sexually interested in SEO. First, do a good job of basic work and then learn to feel the problem from the overall situation. Strive for more data rights for yourself. Many new SEOs in companies have no data rights. Like many newcomers, SEO is to find friend chains outside the chain, and then there is no progress. If you are this kind of SEO, you’d better maintain your current job and build your own website. Find some data for analysis. Learn how to improve the weighted ranking income. Only in this way can we improve. However, I don’t think you know much about the basic knowledge of SEO. It’s better to see more basic SEO knowledge. There are still some SEO training institutions, most of which were founded by the first batch of SEO people. There are also many websites about SEO on the Internet, and there are many SEO information on them. But if you want to learn by yourself, it is better to start from books, and it is more systematic, and the relevant case data should also be new (there are many on Amazon). At the same time, you should have a website, learn while doing, learn while doing, and look for information on the Internet after you have a certain foundation!

It is very possible to use SEO to make your website rank first in the search engine, but this is a long-term work, and the key is to insist!

However, it should be noted that the ranking that SEO can improve is natural ranking. For Baidu, it puts PPC ads in front of search results, followed by natural ranking. That is to say, even if the natural ranking is first in Baidu, it still ranks behind Baidu search promotion (that is, Baidu PPC ads or Baidu search promotion, Baidu bidding ranking)

Seo optimization is mainly sub-station and off-site optimization, which needs a long time to adhere to. You can search the technical articles on seo online. There are many. In addition, it is recommended that you visit relevant SEO forums, where many experts introduce and exchange their SEO experience

Simply put, optimization inside the station+optimization outside the station. Do a good job in the optimization of the station and adhere to the promotion outside the station.

Do a good job of content and internal links!