What is SEO optimization promotion

Hello!

SEO in Chinese means search engine optimization. SEO is a technical marketing tool that allows a company’s website to gain a high ranking on search engines such as Baidu, thereby gaining more potential customer traffic. The main purpose is to make the keyword ranking high and increase the exposure of specific keywords, thereby increasing the website’s exposure and sales opportunities. A metaphor is that a website is like a store, and a website without SEO optimization is like a store built in a remote mountainous area. No matter how good your products are, no one cares because others don’t know your address. A SEO optimized website is like a store in a downtown area, where people come and go every day, and naturally, business improves. The future is about striving to become a true SEO master. There are many people learning SEO, but few have outstanding abilities. Why?

Because I missed the mark, I only learned some old tutorials and materials, and the ranking algorithms of search engines have changed. The tutorials circulating online are mostly based on strategies developed for previous algorithms, which cannot meet the needs of the current situation. Therefore, do not read the widely circulated tutorials online, as they can easily be misled. If you want to learn about the latest introductory tutorials on SEO, And systematic knowledge and ideas in this area.

Become a true SEO expert.

You can come to this group: first input 27, then input 289 1, and finally input 7 99. Combine them in order and the answers will appear. Here, you can learn about SEO every day, and we will have dedicated people to explain it. You only need to invest your time and listen attentively. If you don’t want to learn, don’t add it. We don’t welcome it.

Is there a future in learning SEO? Is there a future in learning SEO technology? This question is not very easy to answer, because for me personally, I think it is very promising because I can play and know how to use SEO technology to guide traffic, get what I want, and make my life no longer poor. However, for many people who do not understand or only understand a part of it, SEO may be just a concept, whether there is a future, There are two factors that determine this, one is whether you have made your own efforts for this technology, and the other is whether there are experts who can guide you, because experts have experienced many years of training in this industry and have many practical technologies that have been tested over time. If we go through it ourselves, it will waste a lot of time and cost, and the gains outweigh the losses.

Secondly, SEO does not require technical expertise, which is bullshit. Those who rely solely on technical expertise are jerks SEO is a combination of technology and art. If you don’t understand any technology at all, there is no way to start optimizing internal programs, and even communicating with technical personnel is a problem.

So, anyone who tells you that learning SEO doesn’t require technical knowledge is bullshit, at least you need to be able to read HTML code.

But if you think about SEO from a technical perspective, it will inevitably lead to opposition to search engines, and the original intention of SEO is to make websites and search engines coexist harmoniously. If you think it is a hostile relationship and SEO is drilling for search engine loopholes, then you will definitely fail.

2. People who rely solely on technology in SEO will give you a mindset that is hostile to search engines. When a person accepts new things, the first thought is crucial, as it determines whether they will take the right path or the wrong path in the future. Moreover, once formed, it is difficult to change. Therefore, when I say this person is a jerk, it is simply misleading.

Lastly, SEO requires basic technology, but it cannot rely solely on technical ideas. You need to understand that any technology is just a tool.

The three basic concepts are indispensable, and basic knowledge is very important. Basic concepts refer to some basic professional terms, at least you need to know what a domain name is and how to divide it when learning SEO; What is the inner and outer chain, what is the Anchor text, what is the spider, how the spider grasps and so on.

I hope beginners can read more books and read more tutorials written by their predecessors. Although many operation methods are no longer applicable, the basic ideas and principles have not changed. Your understanding of these basic knowledge principles determines how fast you can go in the future. Only by mastering these basics proficiently can you accurately judge search engine trends and respond quickly to a new situation.

Grandpa Mao said: resolutely oppose “humanism” and dogmatism. Books can only learn ideas, and we need to create our own unique operating methods and processes.

Execution determines everything for you, and when you think about it, you have to achieve the goal of not summarizing without execution. You just want to play SEO

The combination of first-class execution and third rate creativity can surpass the combination of first-class creativity and third rate execution.

We cannot just be thinkers. With scientific and correct ideas, we need to execute them quickly and effectively, and we cannot keep all our methods in our minds.

1. Unwavering execution.

Especially for SEO, some methods require a certain amount of time and effort to achieve results, and unwavering execution is the most powerful weapon for you to surpass others.

Here is a classic line from the TV drama “Ant Tribe’s Struggle”: When we have nothing, the only capital we can compare with others is perseverance! 2. Continue to execute under high pressure.

Pressure, doing SEO will definitely bring pressure, and it is enormous pressure. It is not intimidating new people, but an absolute reality. The pressure comes from your own confusion, from your superiors, and possibly even from your family.

So the ability to withstand pressure is indispensable, and strong psychological qualities are essential for a successful person.

Grandpa Mao taught us that without practice, there is no right to speak. 3. Any thought, everything is a theory, and without being put into practice, one can never summarize their own things. By relying on rote memorization of what is engraved in the mind, no matter how proficient, it is impossible to achieve active learning and application.

4. Experience is summarized through continuous practice.

Only by truly trying can one truly understand and create one’s own theoretical system based on a profound understanding.

A true master must be a practical worker who is good at summarizing.

A webmaster who doesn’t know how to think and a group posting software who knows how to eat, Grandpa Wumao teaches us that without practice, there is no right to speak. All ideas are theories, and without putting them into practice, one can never summarize their own things. By relying on rote memorization of things engraved in their minds, no matter how proficient they are, they cannot achieve active learning and application.

Experience is summarized through continuous practice.

Only by truly trying can one truly understand and create one’s own theoretical system based on a profound understanding.

A true master must be a practical worker who is good at summarizing.

A webmaster who doesn’t know how to think=a group posting software who can eat has seen an equation before, which is very interesting. Let’s take it easy by quoting it: people=eat+work+sleep+play people – play people=eat+sleep+work pigs=eat+sleep. Substitute the equation: people – play pigs+work so: people who can’t play are equal to pigs who can work.

SEO version equation: webmaster=think+link+pseudo original+eat webmaster – think=link+pseudo original software=link+pseudo original substitution equation: webmaster – think=software+eat so: a webmaster who cannot think is equivalent to a group posting software who can eat.

DHsunny3952012-08-08 16:06 Search engine optimization is a popular online marketing method aimed at increasing the exposure of specific keywords to increase website visibility and thereby increase sales opportunities.

It is divided into two types: off-site SEO and on-site SEO.

The main job of SEO is to optimize web pages by understanding how various search engines crawl internet pages, index them, and determine their search result ranking for a specific keyword, in order to improve search engine ranking, increase website traffic, and ultimately enhance website sales or promotional capabilities. The specific technical operations are as follows: 1 Each website and its underlying companies/individuals belong to different industries, and the target potential customer groups are naturally different; The amount of financial and energy invested by each enterprise/individual in e-commerce varies, resulting in varying frequencies of content construction; At the same time, the industry position in which the website is launched also needs to be considered, whether it is a red or blue ocean, a leader or a catcher.

These factors have a significant impact on the formulation and optimization of SEO strategies in the later stages.

2、 To analyze the data, we need to combine the various goals established in the previous step to determine the target keywords.

Then subdivide the long tail keywords from the target keywords, record them and compile them into a “vocabulary” for future content construction materials.

The specific steps of this SEO are very important.

New websites should avoid selecting highly competitive keywords, as this is not good for quickly increasing website weight.

3、 Developing an SEO plan can be complex or simple, in other words, you can create a plan for the next 6 months or just for the next week.

After the development of this plan, it is entirely achieved through the cooperation of the team.

Generally speaking, teams are more suitable for complex and long plans, while individuals recommend simple and short plans.

The formulation of the plan should be carried out within one’s capabilities.

It is not impossible for one person to optimize a website and ensure that ten articles of content are updated every day, but one’s health will definitely be exhausted.

Using programs to collect tens of thousands of updated content every day is not a problem, but it has no significance in improving the weight and trust of our website. Instead, it will be penalized by search engines.

So, formulating a feasible plan is much more realistic than formulating a seemingly perfect plan.

4、 Implement the plan according to the previously established plan and plan for daily execution.

This step tests the patience of the webmaster or administrator the most.

Because if a new website is in a highly competitive field (such as SEO), the ranking increase is very, very slow, and there are often fluctuations.

Causing the webmaster to doubt their SEO plan, thus finding another way or even starting to cheat.

5、 Senior professionals in the SEO industry know a saying, ‘SEO is uncontrollable.’ SEO masters have also said, ‘To do scientific SEO, don’t do guessing SEO.’.

The former is understood as changes in the industry, influx of competitors, optimization of algorithms, and so on, which are beyond our control as SEO professionals; The latter indicates that SEO does not rely on imagination to guess where problems arise or where further optimization should be carried out, but rather requires a scientific basis.

Combining the two and using scientific basis to control some uncontrollable factors is what we need to do in adjusting and optimizing.

Satisfied, please accept. Thank you.

SEO promotion is a technology combining website optimization, network operation and media promotion. Now it happens to be the most popular media. It is really because so many webmasters know how to use Personal media to promote websites. As a result, the website weight has only been 2-3 for several years. The key to the problem of harmony is not combining other major technologies. The original network promotion is called SEM, However, many new SEO promoters are unaware of SEM, and many new webmasters have misunderstood SEO, resulting in a significant decrease in website promotion efficiency.

Qianjun Media has summarized the following SEO promotion methods: video tutorial promotion. When a new website goes online, the first is no weight, the second is no inclusion, and the third is no traffic. That is to say, there is nothing, so we must quickly increase the weight of traffic on our website.

The most reliable way is to first record a set of video tutorials and publish them on a video website. Generally, after publishing, many people will watch them, which will quickly drive website traffic and immediately increase the weight.

Establishing friendship link websites has gained weight. Many new webmasters focus on the issue of website inclusion, but in fact, it’s not the case. Looking for websites with faster weight inclusion to create friendship links, and doing a good job of friendship link website inclusion naturally becomes faster.

The website articles have been included, and before establishing high-quality external links, submit to the highly weighted webmaster website.

After obtaining certain resources for news promotion, it is necessary to quickly improve the system of the internet, open up awareness and a group of authors and fans on the internet, and first use knowledge to attract attention on the portal website.

The establishment of search engine products with resources is the establishment of a network system, and the popularity of promotion on search engine websites is no better than their products.

Create an encyclopedia with reference materials for news reports published on portal websites.

When you have a little popularity, go to the Q&A platform to promote the keywords of the website, in order to establish trust.

After a period of promotion, the keywords of the website will be searched by people around them, or by those around them.

This brings a very high level of visibility to the website, as long as someone looks at the ranking on the right side of the search bar, they will see the website.

Attracting authors has gained popularity, and the development of a website is not done by one person, but by discovering authors everywhere.

Another aspect is that article search engine ranking promotion can also help others promote.

Invite authors. If a webmaster needs to develop and expand, they need to introduce well-known authors to the website, and invite those well-known writers to open columns on the website.

Benefit download software to increase traffic. Organize some software, package it and upload it to the website. Publish these organized software to someone else’s website and leave the website address in the software. The software group number is the same, and the software is organized in a folder for everyone to download and return with a full load.

The Guangsa website is not an independent link, it is a complete circle. The webmaster takes this step to build a well-known domestic brand, and I believe everyone will submit the website to some well-known navigation websites. Many webmasters submit it but fail because of insufficient knowledge and weight.

SEO optimization promotion can be divided into on-site optimization and off-site promotion. To improve the ranking of an SEO internal optimization website, it is necessary to practice hard because SEO is a systematic project that cannot be achieved overnight and requires a lot of accumulation and experimentation.

The internal optimization of website mainly includes the following aspects: 1. The internal link structure of the website should try to change the original image links and flash links, use plain text links, and define a global unified link location.

2. The repositioning of the title requires content with optimized keywords to be included in the title, and multiple page titles in the website cannot be the same. At least, it should be able to display the type of “keyword – website homepage – a simple description with keywords”.

Once the title is confirmed, do not make any further modifications! 3. Each page contains keywords and maintains a certain frequency. After adjusting the content structure, immediately log in to the search engine and hope to include new titles and descriptions as soon as possible.

4. Assuming that the original website is a visual page that uses a lot of flash and images, which are not conducive to search engine indexing, three columns have been added at the bottom of the webpage, including relevant company introduction, keyword product news, and company keyword product list, and URLs have been added to the content of these three columns.

Of course, the best way is to use the news system to update keyword product news.

You can create a detailed description of keywords that jump from the homepage link to a single page.

The description content of this page includes a link to the company’s keyword product list.

These are all aimed at forming a network structure within the enterprise site.

5. Let’s talk about resource application again.

After roughly adjusting the website structure, you can use some resources to expand external links.

First of all, Baidu Space can be opened. The domain name of the space will use the keywords of the company’s products. At the same time, the company’s original website information will be reprinted, with the company’s website attached, so that Baidu robot can visit the site at the first time.

There is also a trick: use the space account to randomly visit other users in Baidu Space to get a return visit, so that the spider will have a better effect.

Tip: Remember to attach link information when publishing in Baidu Space, Post Bar and Know How to facilitate mutual visits and increase the number of visitors.

Off site SEO Off site SEO can also be said to be a search engine technology that is detached from the site, named after the influence of external sites on the website’s search engine ranking. These external factors are beyond the control of the website.

The most useful and powerful external site factor is backlinks, also known as external links.

Undoubtedly, external links play an important role in a website’s inclusion in search engine results pages.

So how to generate high-quality backlinks

The best way to generate high-quality external links through high-quality content is to write high-quality content, which can stimulate readers’ desire to read and reprint the article.

2. Partners, link exchange, and partners recommend links to each other.

Link to industry websites and related websites.

3. Submit the website to the DMOZ directory, Yahoo directory, ODP directory, and other professional directory websites.

4. Social bookmarks add Baidu Search, Yahoo Collection, Google Bookmarks, QQ bookmarks and other social bookmarks to the website.

5. One of the most effective ways to obtain external links is by publishing blog articles.

6. Publish original posts or signature files containing links in the forum or insert website addresses in the signature files.

7. Individuals who purchase high-value links are not recommended to use this method, as it may result in a downgrade if discovered by search engines.

8. Develop an overall SEM/SEO solution with SEO business partners.

SEO technology is not just a few simple suggestions, but a mental task that requires sufficient patience and meticulous effort.

Generally speaking, SEO optimization can be divided into 8 small steps: 1. Keyword analysis (also known as keyword positioning), which is the most important part of SEO optimization. Keyword analysis includes: keyword attention analysis, competitor analysis, keyword and website correlation analysis, keyword placement, and keyword ranking prediction.

2. The analysis of website architecture is beneficial for SEO optimization if the website structure conforms to the crawler preferences of search engines.

The analysis of website architecture includes: eliminating poor design of website architecture, implementing tree directory structure, optimizing website navigation and links.

3. Website directory and page optimization SEO not only ensures a good ranking of the website’s homepage on search engines, but more importantly, brings traffic to every page of the website.

4. Content publishing and link placement: Search engines prefer regular website content updates, so arranging a reasonable website content publishing schedule is one of the important techniques for SEO optimization.

Link layout organically connects the entire website, allowing search engines to understand the importance and keywords of each webpage. The implementation reference is the keyword layout of the first point.

The Battle of Friendship Links also began at this time.

There are many online tutorials in this field, but many of them are outdated. Because the Internet is constantly changing, in order to avoid making people learn wrong and outdated knowledge, I have formed a group of people who want to learn SEO and e-commerce. You can come here to learn. The first three seven nine, the middle three one one, and the last three four six can be found by combining them in order, What I want to say is, unless you want to learn this knowledge and gain access to internet opportunities, if it’s just for fun, don’t come.

5. Communicate with search engines and submit sites that have not yet been included to major search engine login portals.

Observe the effectiveness of SEO on search engines, and know the inclusion and update status of the site through site: your domain name.

Use domain: your domain name or link: your domain name to learn about the backlinks on the site.

To better achieve dialogue with search engines, it is recommended to use the Google website administrator tool.

6. Create a website map SiteMap based on your website structure, making your website more search engine friendly.

Enable search engines to access all web pages and columns on the entire site through SiteMap.

It is best to have two sets of siteMaps, one set is convenient for users to quickly search for site information (in HTML format), and the other set is convenient for search engines to know the website’s update frequency, update time, and page weight (in XML format).

The sitemap established should be consistent with the actual situation of your website.

7. Establishing high-quality friendship links is crucial for SEO optimization, as it can improve the website’s PR value and update rate.

8. Website traffic analysis guides the next step of SEO strategies based on SEO results, and also has guiding significance for optimizing the user experience of the website.

Traffic analysis tools, it is recommended to use Google Analytics analysis tools and Baidu statistical analysis tools.

The above 8 steps are worth sticking to. Don’t be proud if you have more traffic, and don’t lose heart if you have less. Work hard and learn SEO optimization well, and you will definitely succeed.

Several common phenomena in editing SEO strategies in this paragraph: What is sandbox? The meaning of sandbox usually refers to how difficult it is for a new website to have a good ranking on Google in the early stages, and the time limit is usually around 6 months.

Why enter the sandbox? The general reason for entering the sandbox is because the website suddenly adds a large number of external connections.

2： What is a bomb? Bomb means that through the establishment of a large number of external links, Anchor text (link text) is all keywords, resulting in a forced upward ranking of the website.

Why is there a bomb? Because of the current search engine algorithm problem, a large number of Anchor text makes the engine mistakenly think that a website is the page that best meets the search request. For new stations, adding Anchor text regularly and quantitatively can increase the weight of the website more than adding Anchor text in a large amount at a time.

3： What is a ghost? Ghost refers to the phenomenon of unstable rankings on new websites, fluctuating from high to low.

Why do ghosts appear? This is mainly caused by search engines preventing cheating.

Another factor is the weight of the website.

4： What is continuous sitting? Lianzuo is an ancient criminal law, which refers to being implicated by other websites with the same server or IP address.

It is also a search engine to prevent cheating, in order to avoid the proliferation of connection factories.

5： What is the Golden Triangle? The Golden Triangle refers to the key positions of keywords captured by Google, which are generally distributed in the upper left corner of the page, forming a triangle.

Bringing in traffic