What is seo optimization

SEO (Search Engine Optimization) is an acronym for search engine optimization, which means that the basic elements of the website are suitable for the search engine’s search principles and more user-friendly by using reasonable means that are easy to index by the search engine. From SEO, it is easier to be included and prioritized by the search engine.

SEO means search engine optimization in Chinese.

The popular understanding is that by summarizing the ranking rules of search engines, you can reasonably optimize your website, improve the ranking of your website in Baidu and Google, and let search engines bring you customers.

The profound understanding is that through SEO, a set of marketing ideas based on search engines, we can provide ecological self-marketing solutions for websites, so that websites can occupy a leading position in the industry and gain brand income.

Combined with personal experience, website optimization technology sharing and discussion of search engines, a search engine friendly website should facilitate search engines to retrieve information, and the retrieval information returned should make users look attractive, so as to achieve the purpose of search engine marketing.

In order to explain what a website is search engine friendly, we might as well look at the characteristics of a website that is not search engine friendly: SEO diagram · Rich Media forms such as pictures or Flash are widely used in the web page, and there is no text information that can be retrieved; And the most basic SEO is article SEO and picture SEO.

·The page has no title, or the title does not contain valid keywords; ·There are few effective keywords in the body of the page; ·The website navigation system makes the search engine “unable to understand”; ·A large number of dynamic web pages make search engines unable to retrieve; ·Links not provided by other websites that have been included by search engines; ·The website is full of a lot of junk information that deceives the search engine, such as “transition page”, “bridge page”, and text with the same color as the background color.

Editing this section of off-site SEO off-site SEO can also be said to be a search engine technology that is divorced from the site. The naming comes from the influence of external sites on the site’s ranking in the search engine. These external factors are beyond the control of the site.

The most useful and powerful external site factor is reverse link, which is what we call external link.

There is no doubt that external links play an important role for a site to be included in the search engine results page.

So how to produce high-quality backlinks

1. The best way to generate high-quality external links from high-quality content is to write high-quality content. Your article can make readers have the desire to read and reprint the article.

2. Partners, link exchange and partners recommend links to each other.

Link with industry websites and relevant websites.

3. The classified directory submits the website to DMOZ directory, yahoo directory, ODP directory, and some professional directory websites.

4. Social bookmarks include Baidu Search, Yahoo Collection, Google Bookmarks, QQ Bookmarks and other social bookmarks.

5. Publishing blog to create links At present, one of the most effective ways to obtain external links is through publishing blog posts.

6. The forum post or signature file publishes the original post with links in the forum or inserts the URL in the signature file.

7. This method is not recommended for individuals who purchase high value links.

8. Carry out overall SEM SEO solutions with SEMTIME business partners.

Edit several important factors of SEO optimization in this section: domain name selection has a lot of knowledge, and its important point is to try to select domain names including keywords.

Second, check whether the domain name has been registered before.

If there are high quality sites that do backlinks with it before, you will benefit; However, it is also possible that backlinks are made by sites with poor quality, and you may be unfriendly by search engines for a period of time.

Keyword setting to add new keywords to your article will help the search engine’s “spider” crawling article index, thus increasing the quality of the website.

But don’t pile up too many keywords. You should consider “what keywords people will search for when they find this article in the search engine”.

These keywords need to be mentioned frequently in your article. The following methods can be followed: 1. The keywords should appear in the page title tag; 2. Include keywords in the link text of exported links on the web page; 3. Show keywords in bold (try to do it at least once); 4. Mention the keyword in the tag (there have been debates about how to use the head tag, but all agree that the h1 tag has better effect than h2, h3 and h4. Of course, some pages that do not use the head tag also have high PR values); 5. The image ALT tag can put keywords; 6. The whole article should include keywords, but it is better to put them in the first sentence of the first paragraph; 7. Put keywords in the original tag (meta tag). It is recommended that the keyword density should be between 2-8%.

The overall keyword density should not exceed 8%.

The first step of optimizing the long tail keyword: understand the content of the page. First, you need to know the content of the page. What is the purpose of sending the content of the page

Not all content can be used as long tail keywords to bring you traffic. Some page content is just to enrich the website.

For example, boutique decoration website, such as this website, is a typical professional decoration website.

The content of her website is basically inseparable from the topic of decoration.

Step 2: Determine the key words of the page and find one that is close to your own content.

For example, what is boutique decoration.

Because this word is searched, and it must not be competitive.

When the website is strong enough and the anchor text is well done, the boutique decoration is also expected to rank.

Step 3: Write the title and keyword tag. Note that a page often focuses on only one keyword.

Step 4: emphasize key words 1. Pay attention to the density of key words and try to appear the key words in every paragraph.

2. In the first place where the keyword appears, black it.

3. For the title of the article, give an H tag, which can be H1 or H2.

4. Appropriate keywords should be included in the content.

Site design search engines prefer friendly web structure, error-free code and clear navigation sites.

Make sure your pages are effective and visible in mainstream browsers.

Search engines don’t like too many Flash, i frames and java script scripts, so keeping the site clean and tidy will also help search engines “spiders” crawl to your website index faster and more accurately.

The internal link search engine of the site works by capturing web information through the “spider” program, tracking the content you write, searching for the web page through the link address of the web page, and extracting the hyperlink address.

Many SEO experts recommend that websites provide website maps, and it is better to have one or two in-depth links between each page on the website.

The more frequently the website is updated regularly, the more frequently the search engine spiders crawl.

This means that new articles on the website can appear in the index within days or even hours, without waiting for weeks.

This is the best way to benefit the website.

Exporting links Exporting links will improve the ranking of websites in search engines. It is useful for readers to link to other relevant websites in the article. There are also some anecdotal evidence to support this theory.

Too many exported links will affect your website and should be “moderate is the key”.

The topic of each article The more compact the topic of a page, the better the ranking of search engines.

Sometimes I find that you have written a long article covering some different topics, and their relevance is not high, so the ranking on the search engine is not good.

If you care about the ranking of search engines, it is better to divide such articles into several articles with closer topics.

Writing articles of appropriate length that are too short can not get a high ranking. Generally, each article should be controlled to have at least 300 words.

On the other hand, don’t make the article seem too long, because it will not help you to maintain the density of keywords, and the article also lacks compactness.

Avoid duplicate content. The search engine has seriously warned about the same content of multiple pages in its guide.

Whether these pages are owned by you or others.

Because a series of junk sites are constantly copying web content (also stealing other people’s web content).

If you have done what all SEOs should do on the site, the website has not yet appeared in the search engine.

That is because the search engine has not yet started to include, and each search engine allows users to submit sites that are not included. This project generally needs to wait 3-5 days.

SEO is to optimize the overall structure, site layout, keyword distribution and density of the website based on the technology and experience gained through long-term exploration and observation, and the rules of the website admission by the search engine, so that the website is friendly to the search engine, so as to optimize the search engine and achieve the effect of improving the ranking of the website.

Bridge pages are usually used to automatically generate a large number of pages containing keywords by software, and then automatically turn from these pages to the home page.

The purpose is to hope that these bridge pages targeted at different keywords will get a good ranking in the search engine.

When users click the search results, they will automatically go to the home page.

Sometimes it is to put a link to the home page on the bridge page instead of automatically turning.

Etc.).

Pay For Performance: The pay-for-effect marketing method of affiliate marketing is relatively acceptable to both merchants and affiliate members.

As the automation process of the website is becoming more and more perfect, the online payment system is becoming more and more mature, and more and more affiliated online marketing systems adopt the method of paying by sales.

Because this method is a zero-risk advertising distribution method for businesses, businesses are also willing to set a higher commission ratio, which makes this marketing system more and more adopted.

Open Directory Project (ODP for short) directory index: Full Text Search Engine Full-text search engine: Search Index/Directory directory index search engine: META Search Engine Meta search engine: Spider commonly known as “Spider”: Indexer searches Free For All Links (FFA for short) Free link list: Stop Words/Filter Words stop words/filter words: both have the same meaning. They refer to some words that are too often used to have any retrieval value. Search engines will generally filter out these words when they encounter them.

Therefore, in order to save space, we should try to avoid using such words, especially where there are strict restrictions on the number of words.

Spam: The general name of search engine spam technology Frame Sets framework structure: Some search engines (such as FAST) do not support framework structure, and their “spider” programs cannot read such pages.

Image Maps image block: When the “spider” program encounters this structure, it often feels at a loss.

Therefore, try not to set the Image Map link.

Dynamic pages: pages made by connecting programs and databases, with any address“

”Web pages marked with “&” (and other similar symbols) will block the “spider” program out of the door.

Invisible/hidden text Hides text content: It is intended to improve the keyword relevance score through pages containing a large number of keywords without affecting the beauty of the website, so as to achieve the goal of improving the ranking of search engines.

Invisible/hidden links: It is intended to improve the ranking of search engines by adding invisible links to the target optimization page on other pages without affecting the beauty of the website.

Misleading Words misleading keywords: use misleading keywords irrelevant to the page to attract visitors who query the topic to visit the website.

This practice has seriously affected the relevance and objectivity of the results provided by search engines, and is abhorred by search engines.

Repeated Words repetitive keywords: This cheating technology is also known as “Keyword Stuffing”. It uses search engines to pay high attention to keywords appearing in the body and title of the page to carry out unreasonable (excessive) repetition of keywords.

Other similar approaches include stacking keywords in HTML meta tags or using multiple keyword meta tags to improve the relevance of keywords.

This technology is easily detected by search engines and punished accordingly.

Keyword Stuffing keyword stacking: Cloaked Page: hide the real website content from the actual visitors or any party of the search engine to provide the search engine with untrue search engine-friendly content to improve the ranking.

Deceptive redirects: Refers to redirecting the first page (landing page) visited by the user to a page with completely different content.

Shadow Domain ghost domain: This is the most common deceptive redirection technology. Through deceptive redirection, users can access another website or page.

Meta Refresh ID: Doorway Page: also called “Bridge/Portal/Jump/Entry Page”.

It is a page specially made for some keywords, designed for search engines, and designed to improve the ranking of specific keywords in search engines. It is a domain name rich in target keywords, and redirected to a real website of another domain name.

Spiders of search engines often ignore the retrieval of pages that are automatically redirected to other pages.

Mirror Sites: By copying the content of a website or webpage and assigning it to different domain names and servers, the search engine is deceived into indexing the same site or page multiple times.

Most search engines now provide appropriate filtering systems that can detect image sites. Once image sites are found, the source site and image site will be deleted from the index database.

Link Spamming cheating link/malicious link: link farms link factory: Bulk Link Exchange Programs bulk link exchange program: Cross Link cross link: Doorway Domain portal domain: a domain name rich in target keywords designed to improve the ranking of specific keywords in the search engine, and then redirected to the home page of other domain names.

Because search engines generally ignore the retrieval of pages automatically redirected to other pages, this technology is not recommended.

Edit this optimization guide Search Engine Marketing (SEM): a new form of online marketing.

What SEM does is to make full and effective use of search engines for online marketing and promotion.

SEM pursues the highest cost performance ratio, obtains the largest number of visits from search engines with the minimum investment, and generates business value.

The SEM here does not include bidding ranking, keyword advertising and other payment means.

User Experience (UE for short): It is a purely subjective psychological feeling established by users in the process of using a product (service).

In the early software design process, the user experience mainly came from the interaction process between the user and the human-computer interface. Now the popular design process focuses on the user.

What is the goal of user experience design

The most important thing is to make the product useful, which refers to the needs of users, followed by ease of use. In terms of website optimization SEO, a good website user experience means that users can easily find the information they need on the website, and there are no obstacles that affect users’ browsing information, such as pop-up windows, advertisements and other useless information. SEO Experience (SE for short): It is the evaluation of search engine algorithm on the website, and the algorithm ranks well on the website. How does the algorithm evaluate the website?

A large number of high-quality external links, original articles, high frequency updates, good website structure algorithm, user experience and other algorithmic evaluation of the website.

The influential factors of editing this paragraph were jointly participated by 37 excellent SEO experts from abroad, and commented on the important factors affecting Google ranking in the form of voting. This selection is very valuable. Although more than 200 Google ranking factors have not been listed, 90% – 95% of the important elements in Google ranking algorithm have been included.

Factors in favor of seo In SEO terminology, link farm refers to a page full of links. These links actually have no practical effect. They only exist as links without any actual context.

Those who use the black hat SEO method use the link field to add a large number of links to a page, hoping to make Google mistakenly believe that this page has link value through this way.

Reciprocal links, also known as two-way links, are not only hypertext links to a web page, but also links to the original web page.

Organic listing is a free list in SERP.

SEO of organic lists usually involves improving the actual content of Web sites, which is often carried out at the page or infrastructure level.

1. Classification and summary strategy There are a lot of resources on the Internet today. You can classify or classify them according to a certain category, and then make a list directly to show the relevant data, etc. Such articles are easy to organize, and are also easy to be cited as authoritative data.

For example, “China’s top 10 recognized well-known navigation networks”, you can create a list of well-known navigation networks, and then list the list order of navigation networks; “Complete list of tofu making methods”, which lists the commonly used methods of tofu making in detail; “What should be paid attention to in life ××× 10 details “.

On the surface, the list you just made is very simple, but it is very practical. It will become an authoritative document and be widely cited, and the citation will link to such articles as evidence of their own articles.

2. Increase the authority of the content of the article If you want to use your data as authoritative data for reference, you must make your data more authoritative. The content is easy to understand, simple and easy to understand, so that people can understand and master it, which is conducive to more people’s dissemination for you.

Grammar or spelling errors should be minimized, the structure should be reasonable, and the wording should be precise, because there are unnecessary errors in the authoritative data, which greatly reduces the authority.

Adding “privacy policy”, “about us”, “contact information”, “lawyer consultant”, etc. to the site will make the site more credible, because in people’s minds, the company’s reputation is higher than that of individuals.

3. Use news sites and RSS aggregation to write high-quality articles, and then publish them on corresponding industry news websites.

These websites with high weight are highly ranked, popular and have a large number of views. Publishing articles here can not only increase the backlinks of the website, but also bring you unexpected traffic.

For example, if you study SEO articles, you should publish dynamic articles to SEO websites and forums. You can submit to the news portal and then provide the source of the manuscript.

For the need of promotion, you can exchange articles with other sites and publish each other to increase the occurrence rate and click rate of articles.

Use RSS aggregation on the Internet to send articles to RSS websites for people to read and collect.

4. Use website sites, directory sites and social bookmarks to submit your website to the website open directory or other free directories according to the situation of your website. In China, directory sites mainly include HAO123, Baidu website, Google website, etc.

These directory stations are very popular. If they can be included by these websites, it will not only bring traffic, but also bring an endless stream of web spiders for your website. This is very effective for the website to be included by search engines and the ranking of website keywords.

Add your excellent articles to social bookmarks such as Baidu Search, Yahoo Search, Google Bookmarks, QQ Bookmarks, etc.

Let users subscribe to your articles through Google Reader, RSS, etc., and constantly expand the influence and popularity of the website.

5. Partners and link exchange make full use of the relationship between partners or business partners, and try to let the other party add a link or exchange a link for their website (of course, exchange the one with high weight).

Manage your own friendly links and try to get support from websites with high weight as much as possible.

Use some websites to provide exchange links and leave your own website links.

Conditionally, open source programs or templates can be provided to allow users to leave links.

You can also provide free and exquisite templates for the content management system CMS or blog system and other open source website systems, and add “by ××× Design “; Develop plug-ins for open source website programs, and leave author links; Develop useful tools, publish and leave download addresses, etc.

6. Use the interactive platform to skillfully leave links and actively participate in the Q&A platform, such as Baidu Know, Yahoo Knowledge, Ask, etc. In these Q&A platforms, not only can provide solutions for those in need, but also leave links to the site.

Participate in relevant forums, such as security and anti-virus forum.

You can add links to your site.

Participate in the editing of social wiki platforms such as Baidu Encyclopedia and Wikipedia.

Google page creates professional web pages and points to them.

Use some trading platforms or exchange platforms to skillfully leave their own links.

7. Writing comments and answering questions makes use of the comment function of the blog to cleverly leave its own name and link.

Write comments on celebrities or an influential event, play a role in fuelling the flames, and gradually expand the influence of the event site.

Write an article and leave your own links to the problems or questions that arise under specific circumstances.

You can leave comments on the products or advertisements you buy, and you can also write some recommendation letters to recommend your own ideas and thinking methods.

8. Use social relations to hype on specific occasions and figures.

Take advantage of social relations, actively find out in specific occasions or places that attract attention, etc., take photos of celebrity hype or record a certain sentence, and then sign a wonderful comment or commentary, and throw a brick to attract a jade. Of course, it can also be made into articles such as interviews to facilitate rapid dissemination.

(Excerpt) The basic SEO skills that SEO novices need to master are as follows: Please ensure that your website navigation is in the form of html links.

There should be extensive interconnection between all pages. Any page in the site can reach the home page through backlinks. If this cannot be achieved, a website map can be considered.

The home page (home or index page, etc.) of the home page website should be in the form of text rather than flash.

This text should contain your target keyword or target phrase.

·Editor: write articles in line with SEO; ·Procedure: prepare CMS in line with SEO; ·Artist: make a front page that conforms to SEO; ·Promotion: establish efficient external links; 　　·SEOer； Complement each other and make progress together; Search engine optimization (SEO) principle: website link optimization 1. It is best to build a complete website map sitemap for the website as long as possible.

At the same time, put the link of the website map on the home page, so that the search engine can easily find and capture all the pages; 2. Each page can be reached by four clicks from the home page at most; 3. The navigation system of the website should preferably use text links; 4. The link text in the website navigation should accurately describe the content of the column; 5. PR transmission and flow of the whole station; 6. Links between web pages.

Basic points of SEO optimization: 1. Define the name of the website and select the domain name related to the website name; 2. Analyze the content around the core of the website, define the corresponding columns, and customize the column menu navigation; 3. Collect information content, organize, modify, create and add according to the website columns; 4. Select a stable and secure server to ensure that the website can be opened normally for 24 hours and the network speed is stable; 5. Analyze the relevant long tail keywords of the website and add them to the content reasonably; 6. The website program adopts div+css structure, conforms to the w3 web page standard, and generates static web pages for the whole site; 7. Reasonably exchange the friendly links related to the website, and cannot exchange links with the websites that are not related to the industry punished by the search engine; 8. Make maps that generate xml and htm to facilitate the search engine to capture the content of the website; 9. Define the title and meta tag for each page. The title is concise, and the meta is around the topic keywords; 10. The website often updates the relevant information content. Collection is prohibited, and manual addition is preferred; FI67 sales forum posting top posting software full automatic external link huliduo_ Taobao+com is really effective

SEO (Search Engine Optimization) is an acronym for search engine optimization, which means that the basic elements of the website are suitable for the search engine’s search principles and more user-friendly by using reasonable means that are easy to index by the search engine, so that it is easier to be included and prioritized by the search engine and subordinate to SEM (online marketing). SEO means search engine optimization in Chinese. The popular understanding is that by summarizing the ranking rules of search engines, you can reasonably optimize your website, improve the ranking of your website in Baidu and Google, and let search engines bring you customers. The profound understanding is that through SEO, a set of marketing ideas based on search engines, we can provide ecological self-marketing solutions for websites, so that websites can occupy a leading position in the industry and gain brand income. Recruitment or outsourcing

SEO (Search Engine Optimization), translated into Chinese as search engine optimization, is a relatively popular online marketing method. Its main purpose is to increase the exposure of specific keywords to increase the visibility of the website, and then increase the sales opportunities. There are two kinds of SEO: off-site SEO and in-site SEO. The main work of SEO is to optimize the web pages and improve the ranking of search engines by understanding how various search engines capture Internet pages, how to index them, and how to determine the ranking of search results for a specific keyword, so as to increase the website visits and ultimately improve the website’s sales ability or publicity ability. Goal 1 of SEO is how to make search engine easier to grasp. 2. Get better keyword ranking. 3. Let users have a better experience.