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How to optimize websites
There are many ways to optimize, and provide some practical ones. 1. Try to use static pages, such as HTML and HTML, which will reduce the time for server script output and improve access speed. Take a look at all major portal websites that generate static pages. If you are using dynamic CMS such as ASP and PHP, you can create a purification plugin yourself. 2. Reduce images or divide them into small pieces to waste less time downloading images. 3. If your website frequently experiences busy iis due to excessive iis connections, you can switch to a different server or space. 4. Update the website, especially upload it as early as possible, so that there is less interference to visitors. 5. Use programs with higher execution efficiency, If you have difficulty writing it yourself, you can download some professional programs and make some modifications
Website optimization ideas: 1. Basic ideas and optimization plans for enterprise website optimization. Currently, with the optimization of SEO on domestic websites, competition is becoming increasingly fierce and difficult to achieve.
Let’s analyze the SEO optimization solutions and technologies for corporate websites together, to see how websites can more effectively achieve good rankings on search engines and attract the attention of SEO employees on corporate websites.
1. Internal optimization mainly includes keyword optimization, URL optimization, code optimization, web layout optimization, website layout optimization, and other main aspects of optimization.
Keyword optimization is the most basic and important internal optimization, allowing more users to find suitable keywords and determining whether the website’s target keywords can achieve better rankings on search engines.
Website optimization ideas 2. Focusing on user concerns. For enterprise websites, the main purpose of building them is to help users find the information they need, thereby generating user openness and increasing website attention.
The website has been simplified and clarified in terms of domain name selection, website layout, web style, and code writing since its early construction.
Do not use a large amount of animation effects or elements that affect the opening speed in web pages.
This way, users can easily open web pages and quickly find the information they need.
3. The selection of long tail keyword layout keywords determines the primary task for a website to achieve good rankings in search engines. Therefore, for professional SEO researchers, researching keywords is an important indicator for users to find their own website, which can significantly improve the traffic and ranking of the website. However, users’ search habits are constantly changing, such as through the drop-down box of Baidu search engine, related searches Keyword planner and other tools and methods, the search terms used by users will be affected by the current social hot spots, news timeliness, etc. Therefore, compared with the keywords on the website, they are not unchanged, but expand the keywords with the development and change of the times, the development of technology, and people’s concerns.
4. External optimization of the website. External optimization of the website mainly refers to the optimization of links, mainly by adding effective and weighted external links on the website. Depending on the platform, links can be owned.
External links play an important role in optimizing the entire website.
Nowadays, there are fewer places to send external links, and their impact on ranking is not obvious. Many people have abandoned external links.
Replacing friendship links is currently a great way, so you can replace more friendship links.
This is equivalent to a reliable vote.
Increase the ranking by 5. The original content of external submissions can not only be published on one’s own website, but also on authoritative websites in the industry, and add the address of this website.
Some websites with high weights may provide unilateral links to their websites after learning and trusting them through the original content, but this process may take several months.
SEO’s summary website optimization is a long-term task that requires continuous operation of the website and the addition of new content and links to the website.
In order to achieve good rankings, the construction of external chains must be stable and sustainable.
Continuously manufacturing 10 outer chains every day helps optimize the website in the later stages.
Learning SEO with what kind of people determines who you become. If we learn from the weak, we will become the weak. If we learn from the strong, we can become the strong. So following what kind of people determines your direction in this industry. There is a man who has been sharing SEO system knowledge and problem-solving thinking online every night since 2008, It has been 6 years now, and under his cultivation, a large number of excellent SEO executive managers and entrepreneurs have emerged. He has also become a worthy godfather in the SEO industry. Do you know who he is? Do you want to learn from him? This is not a problem. You only need to invest time and don’t give anything to listen to his class. If you want to listen, you can add this group. First, it’s five four one, then the following four digits are two one four, and the last three digits are five one five. By combining them in order, we can find our idol and let you know what an SEO bully course is. 1、 On site optimization: 1. Do a good job of HTML header tag titles: Titles are quite important in webpage optimization, and generally webpage titles mainly include some keywords, website names, etc. Keyword: Everyone knows the importance!
Keyword settings should refer to methods such as popularity and Baidu index, and of course, the premise for choosing these should be related to the theme of your website. There should not be too many keywords, usually 1-3. Description: Mainly an introduction to the website, although not as important as the first two tags in the eyes of search engine spiders, it is also a factor that cannot be ignored. When users search, only it and title are displayed on the search engine pages. From the user’s perspective, these two are the first things they must see to understand the website. A good description can attract customers’ attention, increase Click-through rate, and thus bring potential customers and increase the weight of the website. 2. URL optimization length: Relatively speaking, shorter URLs are easier to remember and easier to paste and copy.? Delimiter: Generally speaking, when spiders read a website, they consider some symbols to be empty. A better separator can be “_”, which can help customers understand the meaning of your website and deepen their memory after understanding. It doesn’t require much effort to guess. Naming: It is necessary to name the page according to its theme as much as possible, so that users can understand what the page is introducing when they see the URL. 3. Website content optimization keyword selection: Do not choose words with high competitiveness, and do not choose too many keywords. It is better to choose 1-3 related keywords. Keyword density: Keyword is a type of insect that spiders like to eat, which search engines value. However, it should also have a certain degree and be moderate, otherwise excessive optimization can have serious consequences!
The keyword density should be between 2% -8%, which is better.
Keyword layout: Based on human visual perception and spider crawling, it is generally from left to right and from top to bottom, so the top left corner should first highlight keywords, followed by navigation and footer.
The H1 title: h1 tag has always been considered to be of great significance for optimizing our pages.
H1 titles do have significant weight, but they should not be used indiscriminately. It is recommended to use them for keywords/phrases that have been maintained for a long time.
H2H3H4: These titles are no longer of any value to search engines, and adding them to the article can highlight key points and increase customer experience.
Alt attribute: adding alt attribute has a considerable impact on search engine ranking. Add some targeted and important keywords to a graphic image/photo.
Image file name: It can provide customers with information such as the source address of the image, allowing spiders to extract textual information from the image; As it is a great way to attract customers, image files on the website can be named using keywords.
Coarse/strong body: These tags have weight advantages that distinguish them from others, and keywords in the article can be used.
Anchor link: Title can be added.
4. In site link click depth: The more important keywords and pages are, the easier it is to enter and see them.
Number of links: Generally speaking, the more links to a page, the higher the weight of the internal page. If you want to highlight keywords or an important page, you can have more links to it, and vice versa.
Link location: Based on the habits of users and spiders browsing web pages, important links can be added to the homepage, sidebar, and footer.
Ensure smooth links and avoid dead links, otherwise it will affect spider crawling and user experience. It is important to know that this is the most likely internal optimization factor affecting rankings.
5. Friendly links.
{Relevance and Authority} 6. Website Layout Should Pay Attention to… 2. Off site Optimization SEO Off site Optimization mainly starts from external links, which are important factors affecting keywords in Baidu ranking. High quality external links must require good on-site information to maintain, otherwise they will be judged as cheating by Baidu.
Optimizing and complementing internal and external information is an important trade-off index in SEO.
Pay attention to the authoritativeness and practicability of relevance in the external chain. 1. Register several blogs with high weight, such as Sina Blog, Sohu Blog, Netease Blog, Baidu Space and even Qzone, as well as forums and post bars.
2. The content to be published should focus on the website (relevance) 3. The Anchor text should be brought with the article to be published. The Anchor text standard is as follows: {Generally, an article is recommended to take 3-5 Anchor text; Among the three Anchor text, there is one homepage link and two inner page links; By analogy, the effect is very good.
4. Names can use keywords as TITLE.
5. Try to add ALT tags to images to enhance website weight.
The methods for optimizing website content: 1. Suggest the best completely original ones that can improve rankings; 2. The distribution of website content, determining the main and sub columns, such as increasing the data volume of key channel content; 3. The quality of key Landing Page content will be improved, and the generation rate of new content pages will also be relatively high.
Update content and post advertisements~! A regular word is enough~!