How SEO optimization is optimized

SEO optimization roughly includes four directions: internal structure optimization, content optimization, internal chain optimization, and external chain optimization.

1、 Internal structure optimization 1. TDK optimization: The TDK here is not only for the homepage, but also for the column and article pages. This is why when building a website, you choose to have customizable tags.

T is the title of the website, very! Heavy! Yes! If the TDK score is 10 out of 10, T should account for around 7 points. The title is the first thing the spider sees, that is, the first impression. The title must include keywords, that is, the website’s functions, what products or services the website does, and the sentence should be smooth without piling up keywords.

D is a description, which is a supplement to the title of the website.

K refers to keywords, and the TDK of column pages and article pages can be found in the advanced settings of specific columns in the backend.

The production of the 2.301 redirect and 404 error page is a must, there is nothing to say.

3. Hierarchy directory: refers to the number of levels required to open a page, which is often ignored by many websites. It is recommended to keep it within three levels to reduce the time required for spiders to crawl.

4. Keyword layout and density: Based on the heat map of user clicks on the page, the click hotspots are discovered, and then the keywords are deployed to the corresponding locations.

F layout, where the keyword density within a page remains within 2% -8%, is only empirical data and may not be accurate.

5. Four words: TDK+tail or anchor text.

6. Website navigation: including main navigation, secondary navigation, and breadcrumb navigation, including keywords, highlighting key points, using pure text, and maintaining consistency with the corresponding TDK.

2、 Content optimization mainly aims to improve the quality of the article, even if it is not purely original, at least it should be highly pseudo original. Pseudo original articles should be selected from websites that have not been included or blocked from search engines, or translated articles. As long as it is the first article you post, Spider will consider it as original.

3、 In summary, internal chain optimization is to increase the density of links on the website, just like a spider web. The denser the better, and the most common is the mutual jumping of homepage, columns, and article pages; Links to logos, using TAG tags and previous, next, or related articles on article pages to increase the number of links and relevance between pages.

4、 One principle of external chain optimization is content related and gradual. Many people are crazy about adding external chains in order to quickly increase them, but the reason why the weight cannot rise is here.

The main method of external links is to increase friendship links, but it is necessary to examine the quality of the added friendship links, including PR value, whether there are no follow tags, etc. The normal number of friendship links on a website is around 30. If the website you add friendship links to has more than 50 friendship links, it will not have much value to your website, and on the contrary, you may also assign more weight to it.

In addition to friend links, adding relevant links to forums, news, blogs, SNS, and soft articles is also a way to increase website external links.

Finally, it must be said that SEO optimization is a lengthy process, so do not overdo it.

SEO (Search Engine Optimization) is a technology that optimizes web pages by understanding various search engines, crawling internet pages, indexing, and determining their ranking for specific keyword search results. It enhances search engine rankings, thereby increasing website traffic, and ultimately enhancing website sales or promotional effectiveness. Search engine optimization is a crucial task for any website to achieve success in website promotion. Meanwhile, as search engines constantly change their ranking algorithm rules, every algorithmic change will cause some well ranked websites to fall into disrepute overnight, and the direct consequence of losing ranking is the loss of the website’s inherent considerable traffic. SEO optimization generally requires two tasks: one is internal optimization, and the other is external optimization. Only by working together can we better optimize, increase traffic, and achieve precise traffic. 1. On site optimization: On site optimization usually refers to website keyword optimization, content optimization, tag optimization, title tag optimization, keyword and original article increase, which is very necessary for SEO. 2. Off site optimization: Off site optimization involves doing friend links, and adding external links. Optimization generally involves optimizing the products, services, features, and other aspects of the website. Ultimately, it continuously enhances the user experience of the website, allowing search engines to discover our uniqueness. The content of the website is valuable to users, in order to achieve better rankings. Targeting the site’s copy to be punctual and targeted, sending it to the outside world, adding keywords to the content percentage within the copy, and adding keywords to different channels. In this way, the website will be better indexed.

Search engine optimization refers to internal optimization such as website structure adjustment, website content construction, website code optimization, keyword layout setting, as well as external optimization such as website promotion and website brand building, in order to meet the needs of search engine ranking, improve relevant keyword rankings in search engines, and attract accurate users to enter the website and obtain free traffic, Generate direct performance or brand effect.

On site optimization: As the name suggests, on site optimization refers to internal optimization of a website, which includes code tag optimization, content optimization, and URL optimization.

On site optimization has already reflected the basic optimization skills from website domain name to space, in terms of server settings. Both 4O4 page and 3O1 settings belong to on site optimization, and the content layout, column layout, and website static optimization of the website are all considered on site optimization.

The website’s content publishing, sharing and interaction, internal chain construction, and tag optimization are also considered as internal optimization.

Off site optimization: Off site optimization refers to the external optimization of a website, which means adding external links.

Off site optimization is a very general term, including website external links and website brand promotion.

Friend chain: I believe many friends know that in fact, Friend chain can bring external links to our website and can also increase the website’s weight appropriately. However, when searching for Friend chain for websites, we should pay attention to some issues, with peers giving priority. For example, our website construction site is better than looking for website construction sites, and we should not make links to clothing sites, even if their PR is high and they include a lot of content, It doesn’t have a significant impact on our website either.

For the exchange of friend links, we must strictly follow the requirements, with a snapshot not exceeding one week, a bottom line of over 100 for inclusion and external links, priority given to PR, and website keywords ranking high.

When I am a friend chain, I always look at these, which is also basic.

You can go to various search engines and search on the friend chain platform, which provides us with a resource for doing external links. We can publish information on the website, and many platforms are included well. They are included the next day after posting.

The question and answer platform is a bit cumbersome and cumbersome, but it is still very helpful for us to provide website weight and increase website external links.

I know, platforms like Q&A have a relatively large number of people searching for information, which is also relatively timely. Compared to other Q&A platforms, there are more people and the quality is relatively high.

Resource station: Resource station is a website where we can publish information. We can add our own website URL to the article, establish our own website, or publish articles on other websites, such as A5, Chinaz, Twitter, etc. These websites can be indexed quickly by search engines, which can be said to be collected in seconds.

We need high-quality, original writing articles that have been reviewed and approved, which are a good external link. There may also be other websites that directly reprint them, resulting in a certain amount of external links.

This is also one of the external chain work that I often do.

Classification directory: Some larger classification directory websites usually have higher weights, and classification directories have two advantages: bringing weight to the website and promoting the brand.

Weibo platforms: Some Weibo platforms are also indexed by search engines and have high rankings. If certified, they can bring traffic to the website and also promote the brand.

Established in 2004, Guoren Online adheres to the concept of “responsibility, integrity, and customer first”, focusing on innovation and integration of digital marketing across the entire network, providing comprehensive guidance and support for every stage of traditional enterprise internet transformation.

After 15 years of rapid development, Guoren Online has a deep understanding of the trend of the integration of digital marketing content and technology in the future. It actively introduces excellent internet technology, marketing strategies, and content creativity experts, and has successively started from 100& Du, Network& Yi and other well-known IT enterprises have introduced a large number of outstanding talents. At present, the company’s consulting team has exceeded 200 people and has obtained more than 30 software copyrights. The company takes Shenzhen as its headquarters and synchrotron radiation to Hong Kong and South China. At present, it has served tens of thousands of enterprises.

SEO (Search Engine Optimization) is an abbreviation for search engine optimization, which refers to the use of reasonable means that are easy to index by search engines to make the basic elements of a website suitable for search engine search principles and more user-friendly (Search Engine Friendly), making it easier to be indexed and prioritized by search engines. It belongs to SEM (Network Marketing). The Chinese meaning of SEO is search engine optimization. The common understanding is to summarize the ranking rules of search engines, optimize the website reasonably, improve the ranking of your website on Baidu and Google, and let search engines bring you customers. Deep understanding is that through SEO, a search engine based marketing approach, we provide websites with ecological self marketing solutions, allowing them to occupy a leading position in the industry and gain brand revenue. The main job of SEO is to optimize web pages by understanding how various search engines crawl internet pages, index them, and determine their search result ranking for a specific keyword, in order to improve search engine ranking, increase website traffic, and ultimately enhance website sales or promotional capabilities.

SEO mainly focuses on internal and external links, while internal links mainly involve writing articles with keywords at the beginning and end, and the keywords should be connected. It is best to create original articles. For the website itself, it is best to use style layout. For external links, it refers to the exchange of friendship connections with related industries. When exchanging, pay attention to whether others’ websites are frequently updated. More posts with keywords and links on blogs and forums to increase website traffic.