How to optimize SEO

How to optimize SEO? To ask what SEO optimization methods are, this question is like a huge onion. On the surface, it looks like a problem. To see the heart inside and get the answer, you have to peel it off layer by layer, and you know that the essence of SEO is not just one problem, but millions!

Here, I’ll just peel off a few layers and list a few basic SEO optimization methods& Nbsp; 1、 Familiar with the working principle of search engines: Before website optimization, we must be clear about the working principle of search engines. After all, SEO is for search engine operations, and search engines generally consist of the following modules: 1: Grab module 2: Filter module 3: Collection module 4, Sorting module. By learning the SEO techniques of these modules and understanding the working principles of search engines, one can understand the causes of problems when encountering them. 2、 As a common term for SEO professionals, it is necessary to be familiar with the complete list of SEO terms. In the following articles, we will continuously update the articles on SEO terminology explanations. 3、 To optimize a website by selecting domains and spaces that are conducive to optimization, various optimization preparations must be made from the early stages of the website, including knowledge related to domains and spaces. 4、 To learn SEO well, some commonly used SEO tools should also be understood, such as webmaster tools, SEO comprehensive queries, Baidu weight queries, keyword mining, search engine spiders, robot simulation tools, Baidu webmaster platform, and so on. The usage of commonly used SEO tools also needs to be mastered. 5、 After creating a website, in order to enhance users’ browsing experience of mobile search results, it is necessary to implement mobile adaptation functions. 6、 Please also pay attention to submitting links that you want to be included by Baidu. Baidu search engines will process them according to standards and include them. It should be noted that Baidu may not necessarily include the links we submit. 7、 What are the basic tasks that need to be done well in website optimization operations?

Here are a few points to list: 1. Strategy formulation: Through data analysis of user needs and competitors, identify breakthroughs in SEO optimization. 2. Keyword mining: Conduct keyword mining based on user needs and breakthroughs in SEO optimization. 3. Website construction: According to strategic goals, a planned website construction framework is developed. Website construction is divided into several steps: navigation design, page framework, determining sketches, and design settings display. After the website is built, we can set the navigation, homepage, directory page, and inner page titles and URLs based on the framework we designed earlier. At the same time, we can also start filling the website with content according to the content framework. 8、 The next step is to mine keywords. Here are some common keyword mining tools: 1. Baidu dropdown box 2. Baidu related search 3. Baidu index 4. Baidu promotion assistant 5. Industry Q&A platform, and so on. 9、 The following are some tasks that need to be done in the early stage of SEO optimization: 1. Content update 2. Outline the content 3. Optimize the title 4. Improve the content& Nbsp& Nbsp; 10、 The next step in optimizing off-site promotion is to release high-quality external links. And carry out marketing and promotion work. Marketing promotion includes QQ marketing, Baidu Wenku marketing, Baidu Knows marketing, Baidu Post Bar marketing, blog marketing, etc.

SEO optimization roughly includes four directions: internal structure optimization, content optimization, internal chain optimization, and external chain optimization, which can be optimized according to this overall direction.

1、 Internal structure optimization 1. TDK optimization: The TDK here is not only for the homepage, but also for the column and article pages. This is why when building a website, you choose to have customizable tags.

T is the title of the website, very! Heavy! Yes! If the TDK score is 10 out of 10, T should account for around 7 points. The title is the first thing the spider sees, that is, the first impression. The title must include keywords, that is, the website’s functions, what products or services the website does, and the sentence should be smooth without piling up keywords.

Ddescription, a website description, is a supplement to the title.

K refers to keywords, and the TDK of column pages and article pages can be found in the advanced settings of specific columns in the backend.

The production of the 2.301 redirect and 404 error page is a must, there is nothing to say.

3. Hierarchy directory: refers to the number of levels required to open a page, which is often ignored by many websites. It is recommended to keep it within three levels to reduce the time required for spiders to crawl.

4. Keyword layout and density: Based on the heat map of user clicks on the page, the click hotspots are discovered, and then the keywords are deployed to the corresponding locations.

F layout, where the keyword density within a page remains within 2% -8%, is only empirical data and may not be accurate.

5. Four words: TDK+tail or Anchor text.

6. Website navigation: main navigation, secondary navigation and Breadcrumb navigation, including keywords, highlighting key points and using plain text, should be consistent with the corresponding TDK.

2、 Content optimization is mainly about improving the quality of the article, even if it is not purely original, at least it should be highly pseudo original. Pseudo original articles should be selected from websites that have not been included or blocked from search engines, or translated articles. As long as it is the first article you post, spiders consider it to be original.

3、 In summary, the internal chain optimization is to increase the link density in the site. Like the Spider web, the denser the better. The most common is the mutual jump of the home page, column and article page; Links to logos, using TAG tags and previous, next, or related articles on article pages to increase the number of links and relevance between pages.

4、 One principle of external chain optimization is content related and gradual. Many people are crazy about adding external chains in order to quickly increase them, but the reason why the weight cannot rise is here.

The main method of external links is to increase friendship links, but it is necessary to examine the quality of the added friendship links, including PR value, whether there are no follow tags, etc. The normal number of friendship links on a website is around 30. If the website you add friendship links to has more than 50 friendship links, it will not have much value to your website, and on the contrary, you may also assign more weight to it.

In addition to friend links, adding relevant links to forums, news, blogs, SNS, and soft articles is also a way to increase website external links.

First point: Choose keywords 1. Analyze the significance of industry background 2. What does the website do? 3. What are users following? The second point: write the title 4 The third point: optimize the website code The fourth point: build external links The fifth point: how to write original articles 1. Accumulate experience 2. Sort out other people’s articles and add added value 3. Sort out Baidu Knows, Search Q&A, Forum Q&A 4. Sort out the content of the post bar and QQ group Shiguang SEO to answer for you

Build a website, research technology, and study user needs. If I have worked for a few years and still achieve nothing, then I can only say that not everyone can eat this bowl of rice. Taking basketball as an analogy, everyone can shoot and shoot the ball twice, but there are very few people who can play professionally, let alone in the NBA. There are always a few people who study tactics, train methods, and are willing to work hard, and they may not necessarily be able to raise this interest. The same goes for SEO optimization in Chengdu. The way to learn is to constantly delve into it, spend time and energy on it, and ask why in everything. Don’t just memorize “formulas”, think about the principles behind the formulas (is it similar to when you were a student?)

SEO optimization includes both on site and off site SEO optimization. SEO optimization is a long-term activity and cannot be seen in the short term. In the early stage, you need to plan keywords, layout keywords, and update website articles. Original and high-quality articles are valuable articles that users want to see. External link search, B2B, and classification information platform information update and release are also required