What is SEO optimization

SEO is conducted by English Search  Engine; Optimization comes as an abbreviation; The Chinese translation is “Search Engine Optimization”.

Regarding SEO, the rigorous definition is as follows: SEO refers to the internal and external adjustment and optimization of a website based on an understanding of the natural ranking mechanism of search engines, improving the natural ranking of keywords in search engines, obtaining more display volume, attracting more target customers to click and visit the website, and thus achieving the goals of online marketing and brand building.

Search engine search principles are constantly changing, and changes in search principles can directly lead to changes in the ranking of website keywords on search engines, so search engine optimization is not a one-time solution.

At the level of consciousness, webmasters can visually understand SEO as:; When a user enters a search engine, it is like entering a huge library.

So there are a lot of classifications in this library, which are divided into big categories (which can be understood as bookshelves), small categories (which can be understood as grids on bookshelves), and specific to the smallest category (book content) – long tail keywords& Nbsp;.

In the library, new content is added every day, so the appearance of a new website is equivalent to the appearance of a new book in a category.

So the title and order of the book correspond to the TITLE and Description on the website.

But if someone else (which can refer to search engines) enters the library and finds this book, although it is a book in this category or series, but the title of this book is exactly the same as some previous books, it will definitely make readers misunderstand that webmasters are plagiarizing others’ books, so originality will affect their ranking.

So although the website of webmasters is new, it’s actually impossible for them to have a good ranking at the beginning.

This seriously affects future optimization.

Website optimization can help webmasters improve the overall index of their pages. If their links have been improved and they continue to increase the number of high-quality backlinks and maintain content, their left ranking will continue to be maintained or improved.

Unless the cheating method is applied in the later stage and punished or maintenance is stopped in the later stage.

If bidding advertisements stop, website links will immediately disappear.

More than 95% of search engine users prioritize regular results provided by search engines, with the vast majority of them only browsing advertisements on the right side when they cannot obtain satisfactory results on the left side.

According to a survey, 87% of netizens will use search engine services to search for the information they need, and nearly 70% of them will directly search for the information they need on the first page of the natural ranking of search results.

The advertising display space of bidding advertisements is limited, and the bidding results make it difficult for a large number of customers to appear on the homepage due to price reasons, making it difficult for these customers to achieve good usage results through bidding advertisements.

Development timeline: In 2000, the Pay per click search engine advertising model (PPC) emerged.

In 2001, some classified directories (in Chinese) began to charge for login, and each website had to pay fees ranging from hundreds to thousands of yuan per year.

In 2002, there were a series of people entering the field of SEO in China.

In 2003, search engine advertising based on content positioning (Google AdSense) emerged.

In 2004, latent SEOs in China began to emerge, and the SEO team gradually grew.

The SEO market is in a state of disorder, illegal operation and Cut throat competition.

Most SEO optimizations adopt a personal workshop style operation, with a small scale of corporate operations.

The SEO training market has emerged.

In 2006, with the intensification of competition in the online market, enterprises gained a new understanding of the actions and products of online companies. They began to approach the online marketing market rationally. With the prevalence of Baidu bidding, enterprises also realized the importance of search engines, and at the same time, many SEO service companies were born.

In 2007, with the popularization of SEO information and the rise of internet company technology, some companies launched performance-based SEO service projects, ranging from website construction to keyword positioning, to search engine optimization, and the launch and implementation of overall SEM network marketing solutions.

In 2008, as the technology and concepts of SEO service companies gradually matured, some companies launched website planning services, with the goal of building efficient websites (with a greater emphasis on website user experience) and website user conversion rate, with a greater emphasis on marketing effectiveness.

In 2009, SEO entered a stage of incandescent development, with individuals, teams, companies, or training institutions vigorously promoting and using SEO technology to operate websites, enabling website keywords to be ranked and indexed faster.

In 2012, the SEO industry entered a restructuring, and the original service model was difficult to achieve a win-win situation. Many companies reduced their scale, and some began to seek new service models.

On February 15, 2012, when searching for SEO related vocabulary on Baidu, “Baidu reminds you not to trust the rhetoric and cases of SEO companies, as improper SEO may pose risks to your website.

It is recommended that webmasters refer to Baidu’s official website optimization guide before conducting SEO on their website.

”This move is considered an important measure by Baidu to combat SEO.

On March 8, 2012, when searching for vocabulary related to SEO, Baidu reminded you that SEO is a very important job. Please refer to Baidu’s suggestions on SEO.

”This move is considered a compromise made by Baidu under pressure, possibly to avoid similar industry monopolistic behavior, recognize the existence of SEO, and indirectly suppress SEO development.

In May 2012, Baidu launched the Baidu Webmaster platform, which released the “Web2.0 Anti Garbage Detailed Strategy” and “Notes on Famous Site SEO”, providing valuable suggestions for optimizing the site and avoiding cheating.

In June 2012, Baidu updated its anti cheating strategy, causing a large number of websites to be hacked. Baidu claimed that “measures against low-quality websites have taken effect”, which later led to a large-scale click on Baidu bidding event initiated by website owners! Among them, the medical bidding is the one that directly suffered and suffered the most from this incident.

On October 23, 2012, Baidu upgraded its anti cheating algorithm to crack down on website hyperlink cheating and buying and selling links.

However, actual investigations have found that the upgrade has resulted in very little actual involvement of cheating websites being hacked.

From November to December 2012, Baidu webmaster platform launched a series of webmaster tools (search keywords, Baidu index, external chain analysis, website revision, etc.), which strongly impacted third-party webmaster tools.

On February 19, 2013, Baidu launched the Green Luo algorithm to crack down on various hyperchain intermediaries.

On March 19, 2013, the beta version of the external chain tool was rejected and fully opened for use.

On April 25, 2013, the article “Talking about External Chain Judgment” was released in the webmaster community, attracting close attention from the SEO industry.

On the afternoon of May 17, 2013, the Baidu website search anti cheating team announced on the Baidu webmaster platform that a new algorithm, the “Pomegranate Algorithm,” would be officially launched in a week.

In the early stage of the new algorithm, the focus will be on rectifying pages that contain a large number of malicious advertisements that hinder users from browsing normally, especially represented by a large number of low-quality pop-up advertisements that confuse the main content of the page.

On July 1, 2013, Baidu Green Luo Algorithm 2.0 updated the announcement, increasing the filtering of soft text external links, increasing the punishment on target sites, imposing appropriate penalties on sites that publish soft text, reducing their evaluation in search engines, and clearing Baidu news source sites from news sources.

On July 19, 2013, Baidu’s website search anti cheating team issued a statement to crack down on a large number of information about the acquisition of secondary domain names or directories at a high price, most of which were used for cheating. For such problems of selling secondary domain names and secondary directories, severe punishment will be imposed, and the whole site will be affected, and Baidu’s news sources will be directly blocked and cleaned up.

The current development trend of China’s SEO market is still in the development stage, lacking corresponding regulatory mechanisms, and the market is relatively chaotic.

Many people, in order to quickly improve the keyword ranking of websites, often use methods that may be used by search engines as cheating to quickly achieve ranking results.

This approach undoubtedly hinders the healthy development of the SEO market.

The future trend of SEO market development is that pure SEO techniques and tracking changes in search engine algorithms are becoming increasingly meaningless.

SEO itself is becoming less technical, but its dependence on the comprehensive abilities and skills of relevant practitioners is becoming increasingly high.

From the current online discussions on SEO, it can be seen that most of them are based on previous methods.

SEO has no secrets, the more simple the principle, the more practical it is, and achieving the ultimate is the ultimate skill.

Compared to the domestic SEO industry, the discourse initiative of the foreign SEO industry is basically in the hands of white hat SEO.

Whether it’s search engines themselves, website design companies, or clients, they all have a relatively correct understanding of SEO.

White Hat SEO; We may not necessarily reject black hat SEO and cheating in private, and may even secretly use black hat tactics.

But basically, on the table, everyone is still advocating for white hats; SEO  Technology, so the atmosphere in the entire industry is relatively healthy.

It is gratifying that the environment of the domestic SEO market is also constantly improving, and I believe that the SEO market in China will further develop and grow in the near future.

参考资料: http://baike.baidu.com/view/1047.htm

SEO is the English abbreviation for Search Engine Optimization, which refers to the behavior of planning reasonably from the perspectives of website structure, content construction plan, user interaction communication, etc., in order to obtain more free traffic from search engines, to make the website more suitable for the search engine’s retrieval principles.

Development history: In 2000, a pay per click search engine keyword advertising model emerged.

In 2001, some classified directories (in Chinese) began to charge for login, and each website had to pay fees ranging from hundreds to thousands of yuan per year.

In 2002, there were a series of people entering the field of SEO in China.

In 2003, search engine advertising based on content positioning (Google AdSense) emerged.

In 2004, latent SEOs in China began to emerge, and the SEO team gradually grew.

The SEO market is in a state of disorder, illegal operation and Cut throat competition.

Most SEOs operate in a personal workshop style, with a small scale of corporate operations.

The SEO training market has emerged.

In 2006, with the intensification of competition in the online market, enterprises gained a new understanding of the actions and products of online companies. They began to approach the online marketing market rationally. With the prevalence of Baidu bidding, enterprises also realized the importance of search engines, and at the same time, many SEO service companies were born.

In 2007, with the popularization of SEO information and the rise of internet company technology, some companies launched performance-based SEO service projects, ranging from website construction to keyword positioning, to search engine optimization, and the launch and implementation of overall SEM network marketing solutions.

In 2008, as the technology and concepts of SEO service companies gradually matured, some companies launched website planning services, with the goal of building efficient websites (with a greater emphasis on website user experience) and website user conversion rate, with a greater emphasis on marketing effectiveness.

In 2009, SEO entered a stage of incandescent development, with individuals, teams, companies, or training institutions vigorously promoting and using SEO technology to operate websites, enabling website keywords to be ranked and indexed faster.

In 2012, the SEO industry entered a restructuring, and the original service model was difficult to achieve a win-win situation. Many companies reduced their scale, and some began to seek new service models.

Security strategy: This is also an issue that many webmasters tend to overlook during the website’s SEO process. It is recommended to start with security strategies from the following aspects.

1. Choose a stable server or virtual host to ensure stable and smooth user access to the site. 2. Conduct a comprehensive analysis of the website’s programs, remove tedious code, use a simple DIV+CSS layout, and eliminate potential vulnerabilities. 3. Regularly update the server system to maintain a secure and stable operating system to ensure the safe operation of the website. 4. Try to keep the account and password of the website’s backend administrator as complex as possible. 5 The default database path should not be used as much as possible. 6. Frequently update vulnerability patches. For example, friends who use the CMS (Content management system) as a website often contact the developers to update the patch 7. Pay attention to the latest vulnerability programs officially released by Microsoft. Timely update the secure website space and operating platform can better serve the search users and bring stable customer sources. Security issues cannot be ignored.

Providing users with a secure and stable website platform will certainly bring you the greatest benefits.

Common terms: SOM (search optimization marketing), SOmSEM search engine marketing, and SEO search engine optimization.

It is a collective term for SEM and SEO.

For a long time, SEM has been recognized by many practitioners or customers as a search engine bidding system (see the official definition of Baidu SEM), and SEO is regarded as search engine optimization or Baidu’s natural ranking.

In order to standardize professional terminology more, the concept of SOM has been proposed.

Namely: SOM=SEM+SEO, the optimization company has proposed an overall solution for SOM to customers.

Generally, it involves two parts: SEM and SEO.

In SEO terminology, a link farm refers to a page filled with links that actually have no practical effect. They only exist as links without any actual context.

Those who use the black hat SEO method use link farms to add a large number of links to a page, hoping to mislead Google into believing that the page has link value.

Reciprocal Link, also known as bidirectional link, refers to a webpage that not only has a hypertext link, but also corresponds to a link to the original webpage.

Organic Listing is a free list in SERP.

Organic list SEO typically involves improving the actual content of a web site, often at the page or infrastructure level.

Paid Listing, as the name suggests, is a service that can only be included in search engines after payment.

Depending on the search engine, a paid list may mean paying for inclusion in the index, per click (PPC), sponsored link (Sponsored Link), or other ways to make the site appear in SERP when searching for target keywords and phrases.

Permanent Redirect, also known as 301 redirect, is an instruction to a website browser to display different URLs that the browser is required to display. It is used when a webpage experiences the last change in its URL.

A permanent redirect is a server-side redirect that can be appropriately handled by search engine spiders.

Ranking is the position listed on the page in the SERP of the target keyword.

The goal of SEO is to improve the ranking of web pages for target keywords.

Ranking Algorithm is a rule used by search engines to evaluate and rank lists in their indexes.

The ranking algorithm determines which results are related to a specific query.

The term search engine marketing (SEM) can be used interchangeably with SEO, but SEM often refers to the promotion of web sites to search engines through payment and advertising, while also applying SEO technology.

Search Engine Optimization (SEO) is the process of optimizing content based on its attractiveness and visibility to search engines, enabling web pages to be selected by search engines.

SEO is mainly used to improve the ranking of organic lists.

I use the term SEO to describe the techniques I recommend, but many of them can also be categorized as SEM.

A Search Engine Results Page (SERP) is a list or result displayed for a specific search.

SERP is sometimes defined as the placement of search engine results.

For the purpose of this series, I refer to it as a page rather than a layout.

In the field of SEO, achieving good performance in SERP is everything.

Spamming is a fraudulent SEO technique that attempts to deceive spiders and exploit vulnerabilities in ranking algorithms to affect the ranking of target keywords.

Garbage technology can take various forms, but the simplest definition of “garbage technology” is any technology that a web site uses to disguise itself and influence rankings.

Hidden Text With Keyword Stuffing is another way to deceive search engines.

Usually, it refers to setting the color of the keyword to be the same as the background color of the webpage, or optimizing the effect through CSS Hidden Attribute.

Once this practice is discovered by Google, the site will also be delisted from Google’s database.

Spider The spider roams the Web looking for lists to add to the Search engine indexing.

Crawlers are sometimes referred to as web crawlers or robots.

Optimizing pages for organic lists is just to attract the attention of spiders.

Excessive use of Flash and Ajax technologies in SEO can cause a lot of trouble for search engines. Search engines are still unable to index web pages represented by Flash and Ajax well, because search engines only index pages, not applications.

Even if search engines can fully interpret Flash files or Ajax applications and analyze and index their related content, there is still no way to use URL navigation applications, which is not helpful for ranking.

The main goal of search engines is to submit search results to users, but when processing this media information, search engines will not be able to arrange the order of this information.

In short, Flash and Ajax will bring more creative designs and more difficult to detect forms of spam websites.

The suggestion of Google index Flash is that website designers should only use Flash and Ajax where they need to use it. They should mainly use HTML language to design websites, and use Flash and Ajax as Assistive technology to provide users with practical benefits.

Usually, a mixture of HTML and JavaScript can also achieve the same effect as using these technologies.

That is to say, when using Flash and Ajax, they should be treated as units on the page, not the page itself.