What is SEO

SEO optimization is the abbreviation of search engine optimization, which is to make your website rank higher and provide more traffic and transform SEO for your website. In a professional answer, it is to make search engine ranking, which is to make the website more in line with the calculation rules of search engine. That is, some operational things. To put it simply, SEO is that we enter a word we want to find in Baidu. For example, if we are from Changsha and want to decorate, we will search Baidu, Changsha Decoration Company, or Changsha Decoration Company. And seo is to rank Changsha Decoration or Changsha Decoration Company in the top of search engines as far as possible through technical means, so as to obtain more traffic and achieve the goal of profit. So, now more SEO has been focused on user experience rather than technology. That is, to put it bluntly, seo is to do what users like. When users search for what they want, we can provide everything we can, and then give it to the search engine. As long as the search engine thinks that this is what users want, it will put the website ahead. As soon as you learn SEO with what kind of people, you decide what kind of people you will become. If we learn from the weak, we will become the weak. If we learn from the strong, we can become the strong. So what kind of people you follow determines your direction in this industry. There is a man who has shared the systematic knowledge of SEO and the thinking of solving problems online every night since 2007, It has been 9 years since then. Under his training, a large number of excellent SEO executives and entrepreneurs have been born. He has also become a worthy godfather in the SEO industry. Do you know who he is?

Do you want to learn from him?

This is not a problem. You only need to pay time and nothing to listen to his class. If you want to listen to it, you can add this group, first 235, and then the next few numbers: one four two, and the last few numbers are: eight seven one. Combine them in order, you can find our idol, and let you know what is the course of SEO bully. Second, if you don’t study, your SEO will be ruined. The difference between people is not in IQ, but in thinking and learning. Many SEO partners, I have to say, are similar to waste. Although my words are hard to hear, they are rough but not rough. Tell me, what do many SEO people do now?

Go around the outer chain, go around the inclusion, and take the old method. It’s fun to play every day. A newcomer can also pass on this set to others. The newcomer can only believe that they are obedient and do it as they are told. They will hurt themselves and others. If you plan to play SEO this way, it’s better to go home early to support the elderly. SEO is not done this way, and you can only blame it. Now many SEO people are either lazy or learning, Follow the wrong person, or learn the wrong course, so the skill of SEO can only be skilful and can’t hurt. In the early days, based on the invincible principle of “content is the king, and external chain is the king”, what SEOs most like to do is to use all means to send content to do external chain. Now there are many people who have studied SEO for many years still doing this kind of thing, you really go out. If you do not know what else SEO can do besides sending external chain content, you really need to recognize the SEO industry again. “SEO is a very competitive industry, And a very mixed industry. The reasons are as follows: 1. The entry threshold is low, and anyone can master some basic operations with training. 2. The search engine algorithm is updated quickly. Almost every few years, the concept and technology of SEO will be updated. 3. All industries do not attach importance to SEO, do not understand the significance of website operation, and many leaders have changed careers. 4. SEO is divided into replicable optimization and non-replicable optimization. The former is easy to learn, The latter needs long-term practice and accumulation. Ranking should not be a goal, but a result. In other words, the right or wrong of writing content and sending content depends on your attitude to the external chain and content. If you are trying to drill holes to get rankings, this opportunistic way will be punished by the search engine. If you are trying to help the search engine ask questions, it will certainly be moved by your efforts and give you the ranking and weight you deserve. What is the problem with search engines?

It’s the user’s problem. The main role of search engines is to solve the problem of information and information. If you can help it solve this problem, first of all, you can get rankings, and second, you can get user traffic. Finally, this is an opportunity to guide users to transform. SEO is not optimized for optimization. You should remember that “search engine algorithms are ever-changing and user experience is never outdated”. Therefore, the answer to this question is also natural. SEO comes from life and is higher than life

Now is also the era of Internet plus. If you want to move your business to the Internet, you need a carrier to show your own products. You can either build a website platform or build an online store, because only in this way can others find you. In fact, it is easy to build a website, apply for an online store, and the most difficult thing is how to obtain traffic?

The traffic is equivalent to the customers in our traditional business. If you want websites to get traffic, you can’t do without SEO optimization technology, which is a technology to master the entire Internet traffic portal, and also a powerful tool for our traditional enterprises to open up Internet channels. So if you want to play Internet plus, you must learn SEO technology. 3、 The core of SEO is Internet thinking. The first connotation of “SEO” is “Internet thinking+”. The first step for traditional enterprises to integrate “Internet plus” is to understand the Internet, so understanding Internet thinking is a basic start. What is Internet thinking?

In the long-term development of the Internet business model, many Internet enterprises have accumulated a large number of cases and data, which is enough to enable them to summarize a set of methodologies suitable for their own development. This methodology can be regarded as Internet thinking.

Internet thinking is summarized by Internet enterprises, which is more suitable for online business model, so it is not suitable for traditional enterprises to operate offline.

“Internet plus” requires traditional enterprises to understand Internet thinking first, and then explore new business models in combination with the actual situation.

Typical Internet thinking includes Lei Jun’s seven-character formula of “focus, perfection, word of mouth, and speed”, as well as other Internet thinking such as ecological thinking, platform thinking, free thinking, and cross-border thinking.

It is these rich Internet thinking that constitute a wide variety of Internet business models.

Internet thinking, like the standardized process of catering enterprises, is characterized by rapid replication.

However, Internet thinking is not omnipotent. At present, more so-called “losers, fans, iterations” and other Internet thinking are based on product operation, business marketing and user services, not the specific embodiment of business models.

In view of some recent misunderstandings about Internet thinking, let me talk about my views.

1. It is not because of the Internet that we have Internet thinking.

But because of the development of Internet technology and the continuous impact on traditional business forms, this kind of thinking can be centralized.

The reason is very simple. Productivity determines the relationship of production. The changes in technology and commerce of the Internet will inevitably lead to changes in the way of thinking at the top.

2. Internet thinking is not the patent of Internet people.

It is not because you are in an Internet company that you have such Internet thinking, nor is it because traditional enterprises do not have such thinking.

Internet thinking is a way of thinking. It does not belong to any kind of people.

Many people from Internet companies do not have this kind of thinking.

3. Internet thinking is not a panacea for all diseases, but it is also not an empty realm.

Under the guidance of Internet thinking, we can re-examine some of our original business habits.

The habit of fragmented reading in modern society leads us to often half-understand. Many people do not have a deep understanding of Internet thinking, so they use it everywhere, which is a little sad.

4. Most people are using Internet thinking for marketing, while few people complete the systematic thinking of Internet thinking.

After most people roast about the cases of selling beef brisket and pancakes and fruits, a large number of people used Internet thinking to package them, selling TV, steamed stuffed buns, sanitary wares, furniture, etc., and even to transform a brothel with Internet thinking! In other words, marketing with Internet thinking is also to win attention, attention and traffic. Traffic thinking is also a kind of Internet thinking.

So, how to understand Internet thinking? It is still the nine “Dugu Jiujian” thinking I summarized before, including user thinking, simple thinking, extreme thinking, iterative thinking, flow thinking, social thinking, big data thinking, platform thinking, and cross-border thinking.

Here I will tell you the business logic behind it, especially for traditional enterprises facing the transformation of the Internet.

The real Internet thinking is a re-examination of the traditional enterprise value chain, which is reflected in the three levels of strategy, business and organization, as well as in the various value chain links of supply, research, production and marketing.

In addition, the “value chain” of traditional business has been transformed into the “value ring” and “value ring” of the Internet era, which are user-centered, user-centered in strategy formulation and business model design, user-centered in business development, user-centered in organizational design and corporate culture construction.

The strategy layer, business layer and organization layer are designed around the end user needs and user experience.

This is the “value ring” model in the Internet era.

Among them, at the business level, the user end and the supply chain end are connected to form a closed loop, which will continuously realize the dynamic transmission of value. The user will feed back the demand to the R&D and production, and the R&D and production will form a product or service and then transfer it to the sales end. The sales end will form a second cycle by contacting the user.

This “value ring” model transformed by Internet thinking will have a profound impact on traditional business ecology and business theory.

The “value ring” requires us to continuously pay attention to user needs, listen to user feedback and be able to respond in real time, which is the basis for enterprises to establish business models in the future.

So, how is the distribution of Internet thinking in this “value ring”? 1、 Main proposition at the strategic level: How to define the industrial positioning? How to develop a strategy? How to design a business model? Typical thinking: user thinking, platform thinking, cross-border thinking II. Business layer (I) Back end: product R&D and supply chain main proposition: how to do business planning? How to do brand positioning and product design? Typical thinking: user thinking, simple thinking, extreme thinking, iterative thinking, social thinking (II) Front end: brand and product marketing main proposition: how to do brand communication and business operation? How to make business decisions? User thinking, traffic thinking, social thinking, big data thinking, three main topics at the organizational level: how to design the organizational structure and business process? How to build organizational culture? How to design the assessment mechanism? Typical thinking: user thinking, social thinking, platform thinking, and cross-border thinking.

Many things in the world can be done if you want to do them, and the difficulties to be overcome can also be overcome, without any steel-like will, let alone any skills or strategies.

As long as a person is still living a simple and interesting life, you will eventually find that the Creator’s arrangement of the world is natural.

Our pressure usually comes not from the really heavy work, but from our lack of decompression ability.

The lack of decompression ability is mostly due to the lack of trust in others and the self-criticism of perfectionism.

A distant plan that is not difficult to implement means that you do not want to implement it.

Tomorrow is the next day. There are so many tomorrow. People always like to talk about “I want to…”, but never put it into action. It seems that they have the ability to live forever and have an unlimited future.

I heard people in their twenties and thirties say: “When I retire, I must…” The next thing to “must” is to buy a field, to learn painting, to learn pottery, to practice calligraphy, to take a short trip… According to my statistics, 80% of the things he can do now without spending time on his mobile phone.

How to become an excellent SEO director 1 Be familiar with the whole set of SEO operation process SEO operation process includes keyword competitiveness analysis, competitor’s in-site data analysis, Baidu Google and other search engines, relevant domains, Google Link links, robots settings, title and keyword settings, tag optimization, external chain construction, etc.

2. Keyword mining can use some keyword mining tools, such as word tracking, and also use Baidu Index to analyze some target keywords and long tail keywords.

It is better to make a thesaurus for easy replacement at any time in the later stage.

3. Develop detailed SEO optimization plan, which can include long-term plan, medium-term plan and short-term plan.

Which keywords will rank in the top three on the first page, what needs to be done to complete the plan, and so on.

It is better to use the form of a form to facilitate management. After completion, you can enter a tick in the form to indicate that the task has been completed.

4. User demand analysis User demand analysis can view Baidu statistical analysis, Baidu thermal chart analysis, pv, bounce rate, UV analysis, independent visitors, page dwell time, etc.

5. Team function distribution The SEO team is generally composed of three to four people. Some people are responsible for the construction of the outer chain, and some people are responsible for the construction of the inner chain. They work together to complete the work.

6. When adjusting the mentality of the team to do SEO optimization, the mentality becomes very important, because this work involves a statistics, and it takes a long time to work hard to gain. Don’t be upset, and just ensure that it is completed according to the plan every day.

Summary: SEO is not only technology, but also your way of thinking.